You are now subscribed to Ashley Furniture Up To 25% Off* Sitewide » For a Limited Time Only! Up to 72 Months Special Financing » Don’t miss 72 Great Anniversary Deals! Memorial Day Savings Event Memorial Day kicks off the summer season with great prices on the stylish furniture you want in every room. Shop our current sale items now. Best Rest Sale — On Now! Hurry in for the best brands, pirces and sleep experts during Sleep Train's Best Rest Sale. For a limited time save up to $1000 on Stearns & Foster floor samples, while supplies last! Start getting your best rest ever and save hundreds on Beautyrest and Posturepedic mattresses. Plus get 4 years interest-free financing* on qualifying mattress sets purchased with your Sleep Train credit card 2/26/17–3/14/17. 48 equal monthly payments required. Interest-free financing is available for in-store or phone purchases only. Call 800-378-2337 to order now! *Offer applies only to single-receipt qualifying purchases.
No interest will be charged on promo purchase and equal monthly payments are required equal to initial promo purchase amount divided equally by the number of months in promo period until promo is paid in full. The equal monthly payment will be rounded to the next highest whole dollar and may be higher than the minimum payment that would be required if the purchase was a non-promotional purchase. Regular account terms apply to non-promotional purchases. For new accounts: Purchase APR is 29.99%. Minimum Interest Charge is $2. Existing cardholders should see their credit card agreement for their applicable terms. Subject to credit approval. Call or visit a Sleep Train store for complete details. Let friends in your social network know what you are reading aboutTwitterGoogle+LinkedInPinterestPosted!A link has been posted to your Facebook feed. Presidents Day may be a time to remember presidents of the past and present, but it’s become just as well known for mattress sales.In the United States, many holidays and events have become ubiquitous with the sale of certain products.
Memorial Day marks the beginning of summer-themed products, leading up to the Super Bowl big-screen TV sales are popular, and Presidents Day is all about cheap mattresses, according to Tobe Berkovitz, a professor of advertising at Boston University.“It doesn’t take much to turn a national holiday into a mattress-buying holiday,” Berkovitz said.Presidents Day weekend is prime-time for nontraditional high-ticket items like mattresses, according to Puneet Manchanda, an Isadore and Leon Winkelman Professor of Marketing at the University of Michigan."If you look at the up and down trend of sales throughout the year, people are exhausted shopping-wise after Christmas and New Years, and this is the next big three day weekend since then," Manchanda said.Target, Best Buy, Sears: What to buy (and skip) on Presidents Day and where to find itHe said high-ticket purchases like mattresses aren't an impulse purchase, so the the three-day weekend allows consumers to think before they buy."
If you look at a mattresses, it's a product category that consumers interact with every day, but a lot of low involvement," he said. "A product like a mattress, you need time to go there check it out with significant other or partner and that creates a lot of barriers to just buying it on any given weekend or day."On social media, many tweeted jokes Monday morning about those who plan to cash in on mattress deals from retailers like Sleepy's, Mattress Firm and big-box retailers like Macy's and Sears.Ahhh Presidents' Day... we remember our founding fathers as we get a deal on a cheap mattress!— chapa watt (@47AKz) February 20, 2017Not enough Presidents Day mattress sales IMO— Eric (@Word_Void) February 20, 2017On Presidents Day ....marketing experts tell us to go buy a new awesome mattress......I agree ......— madelyn Obrien (@MadelynObrien) February 20, 2017And while the jokes about Presidents Day mattress sales abound, Presidents Day is an undervalued shopping holiday, consumer psychologist Kit Yarrow, professor emeritus at Golden Gate University and author of Decoding the New Consumer Mind: How and Why We Shop and Buy told NerdWallet.
Yarrow said the federal holiday is a prime opportunity for savings on mattresses and winter clothing, but consumers should think about whether they really need something before buying.“My advice to shoppers is to think carefully about the item, not just the price,” Yarrow told NerdWallet in an email. “It's all too common to get overly excited about a discount and buy more than you need or something that's not quite right.”Is there mail on Presidents Day? A look at what’s closedAnd while a 2014 Better Sleep Council study found that many Americans are anxious when it comes to buying a mattress, that may be changing with younger generations who are buying into recommendations that mattresses be replaced every seven to ten years. Recent Better Sleep Council research found that consumers expectations of how long a mattress should last are decreasing, with respondents reporting that they expect a mattress to last about 9.4 years.That's a shift from older generations that may have held onto a product for a longer period of time, Berkovitz said."
You can thank the mobile phone manufactures for that," Berkovitz said. "Apple, Samsung – you always need to get the latest mobile phone and now you need to get the latest mattress, so it's sort of a common advertising theme, just mattresses for whatever odd reason have become a hot marketing commodity."But if you aren't in the position to purchase a new mattress on Presidents Day, the mattress deals will be back again in May over Memorial Day weekend and in September over Labor Day weekend, according to NerdWallet. Follow Mary Bowerman on Twitter: @MaryBowermanAs part of our ongoing series which focuses on consumer and marketing trends around major holidays throughout the year, we’ve just released the Memorial Day Holiday Hot Sheet. Memorial Day marketing emails are all about offers and sales Experian Marketing Services looked at over 150 brands that sent Memorial Day emails in 2014 and mailings with offers or sales in their subject line made up over 80 percent of the Memorial Day mailings compared to 37 percent of promotional mailings sent by all brands in May of 2014.
The week leading up to Memorial Day has the lion’s share of email volume and generates 90 percent of Memorial Day revenue. While the holiday itself had the highest percentage of revenue, the Friday at the start of the Memorial Day weekend may be a good day to increase mailings, as it received 21.8 percent of Memorial Day revenue from just 18.3 percent of volume. While most Memorial Day emails included offers in the subject line, free shipping and percent off subject lines yielded the greatest revenue per email. Subject lines with the key words of “sale” or “discount” also enjoyed high revenue per email. The search is on When searching for Memorial Day sales or deals online, many Americans are commonly seeking out sales at specific retailers with some of the top being Best Buy, Home Depot and Guitar Center. In fact, seven of the top 15 variations of searches for “Memorial Day sales” or “Memorial Day deals” in 2014 contained the name of a retailer. Several variations also included reference to a type of product without mentioning a specific brand.
For instance, “Memorial Day mattress sale” was the fourth most common variation of searches for Memorial Day sales or deals during the week ending May 31, 2014 and the highest ranking product category-related search that week. Vehicle-related searches also occupy two spots in the top 15. With many businesses closed or operating on a holiday schedule on Memorial Day, it’s no surprise that in the days leading up to the holiday and on Memorial Day itself, shoppers are trying to figure out where and when they can shop — regardless of whether there’s a sale going on. For instance, on Memorial Day last year, the fourth most commonly used keyword in Memorial Day-related searches was “open” and the 13th most common keyword was “hours.” In many instances, consumers are looking for information on a specific retailer, such as “is Office Depot open Memorial Day” or “Kohl’s Memorial Day hours.” Though some are seeking general information such as which business are open.