The following page was not found on the Wilfrid Laurier University legacy (legacy.wlu.ca) website. Please check your request for typing errors and retry. If you are unable to find the page, visit our homepage or view the site index. Your request may not be working due to a recent site migration. Please verify your URL for errors and retry. Manually replacing the characters "www.wlu.ca" in your URL destination with "legacy.wlu.ca" may resolve your issue. If you are unable to find the page, visit our or view the .Rated a Consumer Reports' "Top Pick," the award-winning Sprout Chair will grow with your child through his/her developmental stages, from six months to five years; for children over age three, the seat post, tray and harness can be removed so your tot can sit comfortably at the family table. The chair also includes a variety of thoughtful features to help keep your little one comfortable and safe and make your life easier. Ph.D., Louisiana State University (Marketing)
M.B.A., University of Southern Mississippi B.A., Lindenwood University (Business Administration, Public Administration) Dr. Pounders is a consumer psychologist who investigates emotions, goals, and the self. She received her Ph.D. in Marketing from Louisiana State University. Her research focuses on the role of emotion and identity in the contexts of communication strategy effectiveness and health communication. She enjoys examining these topics in social marketing contexts such as health communications. Dr. Pounders is especially interested in the role that emotion and gender identity play in understanding women’s health issues. Other areas of interest include motivation and information processing. She has published work in the Journal of Academy of Marketing Science, the Journal of Advertising, the Journal of Advertising Research, the Journal of Health Psychology, the Journal of Current Issues in Advertising and the Journal of Communications in Healthcare. Dr. Pounders recently won 2nd place Best Paper Award in the Advertising Track at the Association for Education in Journal and Mass Communication.
Dr. Pounders also enjoys serving as the President of the American Marketing Association’s Consumer Behavior Special Interest Group (CB SIG) and routinely serves as Track Co-Chair for the Academy of Marketing Science. She is also a member of the Association for Consumer Research, the Academy of Marketing Science, and the American Academy of Advertising Current research interests include: the interplay between emotions, goals, and construal in understanding consumer response to communication strategy; the impact of self-conscious emotional appeals (guilt, shame and pride) in pro-social marketing campaigns; issues related to identity and women's health Teaching: Dr. Pounders enjoys teaching and engaging students in the classroom. At UT she teaches advertising ethics (ADV/PR 353) and the graduate consumer behavior course (ADV 391J). Prior to UT, she has taught consumer behavior, integrated marketing communications and principles of marketing. Home » Faculty » Kate Pounders
Marketing is about acquiring and retaining customers for products and services by delivering customer value. It is about understanding the consumer so that it is possible to identify or create needs, and then meet them effectively and efficiently. At Kogod, we are dedicated to researching cutting-edge issues in marketing, and in delivering the knowledge and experience students need to pursue the many career tracks available to them with a background in marketing. Our faculty members have several areas of expertise with a key focus on consumer behavior. Many take advantage of the Washington, DC location and investigate issues of relevance to public policy. Our new, state-of-the-art building, as well as a new Behavioral Research Lab, provide an excellent environment for innovative research and high quality teaching. Professor Mitra teaches marketing management, consumer behavior, and marketing research. Her research focuses on consumer perceptions of marketing information such as advertising, nutritional labeling, and other mandatory disclosures, and their publi…
Associate Dean of Graduate Programs, KSB KSB - Acad Progs - Graduate Professor Boland joined the Marketing Department at Kogod in the fall of 2008 after receiving her Ph.D. in Marketing from the University of Arizona. Her research focuses on consumer decision making, risky consumption, consumer well-being, information… With an undergraduate degree from Manhattan College, service in Vietnam as a Marine infantry officer, and an MBA from Columbia University, Mike began his career in New York as an advertising account executive. He was with SSC&B/Lintas and, later, Wel… Professor Grier conducts interdisciplinary research on topics related to target marketing, race in the marketplace, the social impact of commercial marketing, and social marketing. Her current research investigates the relationship between marketing … Professor Hastak has published extensively in scholarly marketing publications including the Journal of Consumer Research, Journal of Public Policy Marketing, Journal of Advertising, Journal of Business Research,and Psychology Marketing.
He is a reci… Professor Mazvancheryl teaches courses in marketing management, marketing strategy, brand management and marketing research at the undergraduate, MBA and the executive education level. He previously taught at the University of Maryland, Georgetown Un… Professor Russell's research focuses on the social, psychological and cultural factors that influence the consumption of alcohol and other substances, especially amongst vulnerable populations (e.g., youth, military). Given the blurring of the lines … Professor Swasy’s interests include consumer behavior and information processing with a focus on direct-to-consumer advertising (DTCA) for prescription drugs. His other research interests include market leadership claims, consumer skepticism and pers… Millions of Americans take fish oil supplements to promote heart and vascular health. But a new analysis suggests that some consumers may not always get what they are paying for. The new research, carried out by a testing company called LabDoor, analyzed 30 top-selling fish oil supplements for levels of omega-3 fatty acids, a group of compounds with anti-inflammatory effects.
It found that six of those products contained levels of omega-3s that were, on average, 30 percent less than stated on their labels. The research found more problems when it looked specifically at levels of two particular omega-3s that are promoted for brain and heart health: docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA). Tests showed that at least a dozen products contained DHA levels that were, on average, 14 percent less than listed on their packaging. According to the Nutrition Business Journal, fish oil products generated about $1.2 billion in sales in the United States last year, making them among the most popular dietary supplements on the market. But like most supplements, they are largely unregulated. Companies do not have to register their products with the Food and Drug Administration or provide proof that the capsules and liquids they sell contain the ingredients on their labels and the doses advertised. Researchers and health officials say that mislabeling is a frequent problem in the supplement industry.
A number of studies suggest that regular fish consumption is protective against heart disease, and some research suggests it may lower the risk of Alzheimer’s disease and other chronic conditions as well. The American Heart Association recommends that Americans eat two servings a week of fatty fish rich in omega-3 fatty acids, and it points to studies showing that fish oil supplements help reduce the rate of cardiac events in people with cardiovascular disease. Omega-3s are also essential for brain and nervous system health, said Dr. Joseph C. Maroon, a neurosurgeon at the University of Pittsburgh Medical Center and the author of “Fish Oil: The Natural Anti-Inflammatory.” Eating fatty fish high in omega-3s and low in mercury and other contaminants, like sardines and wild salmon, is ideal, he said, but fish oil supplements can be an alternative. “I think it’s one of the most important supplements people can take,” said Dr. Maroon, who is also chair of the medical advisory board for GNC, the nation’s largest specialty retailer of dietary supplements.
“The omega-3 fatty acids are essential for so many functions in the body.” But research on fish oil has not been conclusive. A large meta-analysis of high quality clinical trials published in 2012 found that purified fish oil supplements did not appear to help people with a history of heart disease, though some experts questioned whether the patients studied had been taking the pills long enough to see an effect. Other research has raised questions about whether high levels of omega-3s may raise the risk of prostate cancer. In the current analysis, researchers carried out detailed tests to assess the supplements’ omega-3 content, their levels of mercury, and the extent to which they showed any signs of rancidity or deterioration. Samples of each product were either purchased online on sites like Amazon or bought off the shelves in stores and tested immediately. Then they were ranked according to quality and value. Among the companies whose supplements ranked highly were Nordic Naturals, Axis Labs and Nature Made.
LabDoor, which is funded in part by the investor Mark Cuban and by Rock Health, a nonprofit digital health incubator, posted its full list of rankings and results on its website. The company found that several of the products it tested compared favorably to Lovaza, the prescription fish oil marketed by GlaxoSmithKline that can cost hundreds of dollars for a one-month supply. Lovaza is a prescription drug held to strict regulations, so it is subjected to regular quality control tests. But some of the products analyzed by LabDoor contained similar or greater levels of omega-3s at a fraction of the cost. The analysis showed, however, that mislabeling was not uncommon, affecting at least a third of the supplements tested. One of the products had only half the amount of DHA advertised, for example, and another contained only two thirds, said Neil Thanedar, the chief executive of LabDoor. There were also several products that did not mention DHA content on their labels at all. As for heavy metals, the study found that all of the products tested contained only very low levels of mercury, ranging from one to six parts per billion per serving.
That range is far below the upper safety limit of 100 parts per billion set by the Global Organization for EPA and DHA Omega-3s, or GOED, an industry trade group. The data provide a good starting point for people considering taking a fish oil supplement, said Philip Gregory, the editor in chief of Natural Medicines Comprehensive Database, which evaluates evidence on dietary supplements. But much of the recent evidence on the supplements has been negative, he said, and it is not clear that most people gain anything from taking them. “It may be that for people with heart disease who are already well treated with statins or high blood pressure medication, fish oil supplements may not offer any additional benefit,” he said. “Similarly, for those who already consume fish in their diet, adding a supplement probably doesn’t offer additional benefit.” Another caveat applies to the testing itself. Dr. Gregory said that the new research provides “a snapshot in time,” which may not be a reliable indicator of the overall quality of a line of supplements.