This story features April Crohare, a strong mother of two, who balances volunteering work at her son’s school, being a member of the PTA, and helps other local families with disabilities navigate through agencies, to obtain the correct medical products. She uses her experience to uplift and assist other people, and that we find to be, truly incredible! The star of this episode however, is her eldest son Charlie, an incredibly brave six year old, who has a disorder extremely similar to that of Miller Dieker syndrome. He has the brain development of a two-month year old baby, and with that, he suffers from daily seizures (some lasting up to forty-five minutes at a time.) On top of this, he also suffers from hypothermia, is color blind, and is confined to a wheel chair. Charlie has outlived his diagnosis by many years, and is a ray of hope who inspires us all! Charlie has a younger brother, Mathew, to The Crohare family had an extension built on to the home, and it’s where Charlie spends most of his waking hours.
The room has a wood burning stove that not only irritates Charlie’s respiratory system, but eventually caused a fire, – luckily no one was hurt. When the owner of Michael and Son, Basim Mansour, heard of Charlie’s condition, he knew we had to help. The HVAC department installed a mini split in the room, allowing Charlie to breathe much easier! We are so thankful to the people who donated their goods to Charlie, and helped to make this episode a true example of Helping Hands. Ahh Bean Bags – who donated a bean bag chair (below is an image of Charlie enjoying his chair), and to Go Bananas who generously donated a music board. April Crohare found out about the Michael and Son Cares Project after watching an episode of “Helping Hands.” She contacted our Project Manager, Shadi Tahrawi for help, and he was quick to get her information in front of our owner. Tune in Saturday January 31st at 9am on NBC 4 to see how Michael & Son came to the aid of a family in need.
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Imagine this: You walk through the front door of the marketing agency where you just started working. Nobody says hello, there’s no chatter about what your coworkers did over the weekend, everyone is zoned out in their own small, bland cubicles. Sound like a hellacious nightmare? Let’s analyze why this environment can be toxic with some Culture Makeup 101. Lately, there’s been lots of buzz around company culture. This millennial-driven term is helping to shape how companies function. There are countless factors that make up culture, including the CEO’s personality, job perks, co-workers, office color and decor, etc. Today’s employees, myself included, don’t want to be confined to traditional parameters placed on the workplaces of yesterday. That doesn’t make us whiny or entitled, it makes us advocates for a better workplace. We’re “at work” for a minimum of 40 hours a week, so why shouldn’t we have a say in what our work life looks like? (Full disclosure, I’m writing this from a bean bag chair.)
This culture shift has been inspired by innovative companies like Google, Twitter, Facebook. These companies rely on their employees to think outside the box, so they’re providing employees with an environment to match. Company culture is important across all industries, but vital for marketing, advertising, and public relations agencies. Agencies have to constantly provide fresh, creative ideas that give value to clients. If an agency has a toxic, negative culture, clients will be able to tell through interactions and quality of work. Prospective hires may be scared off too. Negative culture is just all bad. The culture helps define the company, how it functions, and its overall atmosphere. Anyone should be able to look at your company on social media and see that it’s a great place to work. Does a walk help get your creative juices flowing? Do you need to work from home today? Can you go talk to a co-worker if you’re feeling social? If it makes you a better, more productive employee, just do it!
A company’s social media platforms, website copy, and employees help define its voice. The voice is what gives a brand personality. Companies with relevant and defined voices seem to come off as “human,” inviting outsiders to interact and engage. Showcasing your employees’ quirks, stories, and personalities make brands more understandable. For example, I’m sure we can all relate to a common situation: “I put in my headphones as I sat in a crowded conference room, opened up Apple Music, and double clicked Taylor Swift’s 1989. I noticed others looking at me, then laughing. Then I realized I never plugged the headphones in the computer.” Brian Onorio, president and CEO of O3 Creative, said. Creating a culture where the CEO happily, fearlessly if you will, jams out to T-Swift is what it’s all about; that’s a place where employees love to work and others want to be. A better workplace = happier employees. Happier employees = loyal employees. Loyal employees will work harder and stick around for the long haul, saving the company time, money, and plenty of headaches.