This website no longer supports Internet Explorer 9 or below, please upgrade to a newer browser. Target has a new app With new features and a new design it’s quicker and easier to shop at Target FREE Click + Collect FREE Delivery on orders over $80* Shop LEGO From a galaxy far, far away… LEGO® Star Wars™ provides exciting opportunities for your child to develop construction skills and relive the excitement of the films or create their own imaginative adventures. Shop Now > Fire up your child’s imagination with a Fire Brigade setting, construction site or recreate a police car chase through a city street. LEGO® City allows your child to replicate the action and adventure of the world they see outside with LEGO®. Shop Now > A world your child will love. Expand your child’s growing creativity with endless colourful scenarios of animals and everyday life with the classic LEGO building experience. Hours of imaginative play for your child. Shop Now > For small hands with BIG imaginations.
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Shop Now > Your child can create a range of realistic vehicles and buildings that look just like the world around them. Cars and planes in bright LEGO colours designed for growing imaginations. Each set can be rebuilt three different ways for limitless fun. Shop Now > Based on the hit TV series, LEGO Ninjago is an exciting world of ninja battles against the forces of evil. Building is just one part of the fun as your child can also play the Spinjitzu game with friends, creating an interactive, fun and social experience for growing minds. Your Recently Viewed ItemsOn February 10 2017, audiences around the world will be sitting down in cinemas to watch the much anticipated LEGO: Batman movie. 48 days later, Australians can do the same. Village Roadshow is repeating history, making the same mistake it made with The LEGO Movie. A five million dollar mistake. A mistake co-CEO Graham Burke said the distributor would not be making again. @BrickingAround LEGO Batman will be released in Australia on 30th March, 2017.
— Roadshow Films (@RoadshowFilms) December 5, 2016 Piracy of The LEGO Movie cost Village Roadshow "somewhere between $3.5 and $5 million in sales" Burke revealed at a government-led Copyright Forum back in September 2014. "We made one hell of a mistake with LEGO," Burke said of the decision to delay The LEGO Movie's release in Australia by 54 days. "We'll now make all our movies day in date with the US. I know 20th Century Fox are and Universal are too." Adding insult to injury both films were created here by Animal Logic, and the CEO Zareh Nalbandian has spoken out about piracy in the past, expressing a wish to teach kids about the impacts of piracy on creators before they become teenagers and stop caring. So why, two years later, is this happening again? Expect to hear reasons like "school holidays" and "maximising audiences" being floated, but we've reached out to Village Roadshow for an official comment.VideoImageWatch the trailer for the Lego Batman movie.
IT APPEARS that even a $5 million mistake wasn’t enough to make Village Roadshow reconsider its global release date for films. In 2014, Australian audiences got a cinematic release of The Lego Movie 54 days after it had screened in the US.Aussies decided they didn’t want to wait almost two months to see the film, so they turned to piracy — a common practice for most delayed content.With The Lego Movie on course to become the most pirated release of 2014, Village Roadshow chief executive Graham Burke acknowledged the costly mistake.“We estimate that (piracy of) The Lego Movie cost somewhere between $3.5 million and $5 million in sales,” he said, reportedThe Australian.“It was doubly painful because Lego was produced in Australia. Piracy not only impacts profits, but if unchecked will impede new business models and growth.”Mr Burke went on to say that Village Roadshow would make an effort to distribute all major films at the same time as the US release, in an attempt to combat rampant online piracy.
At least that’s what he said.@BrickingAround LEGO Batman will be released in Australia on 30th March, 2017.— Roadshow Films (@RoadshowFilms) December 5, 2016 This week Village Roadshow announced on Twitter that Australia would be getting Lego: Batman movie on March 30, 2017. This would be great if it wasn’t some 48 days later than the February 10 release date for the US.While a slightly shorter period, the logic behind repeating history and delaying the release is yet to be seen.Maybe Village Roadshow is just hoping really hard that Aussies will wait for the release instead of pirating the film.Unfortunately, the likelihood of this happening is slim to none..au has reached out to Village Roadshow for comment regarding the delay.Last updated: 10 February 2017 The 48-day countdown begins for Australians keen on watching The Lego Batman Movie, even though the locally produced flick launches overseas today. The Lego Batman Movie (Village Roadshow/Animal Logic) It's a case of deja vu for Australians, who had to wait 54 days after 2014's The Lego Movie was released in most other countries first.
Many chose not to wait, downloading the movie illegally; a move estimated to cost studio Village Roadshow $3.5 to $5 million in lost sales. At the time, Village Roadshow co-chief executive and anti-piracy advocate Graham Burke described the delayed release as a mistake, assuring fans that a follow-up to the smash hit would have a release date in-line with the US. "We made one hell of a mistake with [The Lego Movie]," Burke told an audience at the Online Copyright Infringement Forum in 2014. "We held it for a holiday period, it was a disaster. It caused it to be pirated very widely. And as a consequence: No more. Our policy going forward is that all of our movies will release day and date with the United States." But it appears Village Roadshow has since back-peddled its stance. The Australian release of The Lego Batman Movie is being held back and by a long margin. It'll be released in 42 other countries before Australia, in spite of it being developed by local animation studio Animal Logic in Sydney's Fox Studios.
The 46th and last country in which the movie will be released is New Zealand. Holding the release off for so long in Australia will only encourage piracy, says Sarah Agar, manager of consumer policy at CHOICE. "Australians have been telling us for a long time that piracy comes down to price and availability. The head of Village Roadshow publicly accepted that delaying the release of The Lego Movie in 2014 caused it to be widely pirated." Burke has been a longtime proponent of anti-piracy measures. Offering the movie in-line with the US would've been the simplest way to stop it from being pirated, added Agar. "Village Roadshow has demanded that the government introduce legislation to protect its old-school business model, including new excessive website blocking powers, but it's not taking the most simple action it can to reduce piracy." When the movie is released in Australia on 30 March it'll be a week before Australian school holidays. The timing mirrors that of the original, which still fared well with global box office sales of $469 million.