Azure

Hey :) let me think about it. The best way for it to work, and honestly to maximize any news, in my opinion, is to slowly build upon preceding news in a certain time period. So say Microsoft Azure is a big news release - you would want it to be preceded by important milestones such as - Dex improvement (like a significant one such as early charting), then you present news of Sasha doing something awesome or closing a deal with some governmental body (he's been to Duma right?) Verbiage is important. After each news release, you let's some time go by, and then Sasha pops into slack and says something along the lines of "guys, that's not everything that's happening this week - I have some awesome news coming soon" and then you leave the community with that teaser. Then you would want to use social assets such as Twitter and Facebook to tease the announcement. Here's a funny one I thought of - for a straight week, post pictures of Sasha standing, sitting, talking to someone, BY A WINDOW - and that'll be the hint. It's just clever enough that some people may ask - why is Sasha always by a window :thinking_face:Then you coordinate with Microsoft PR - have Sasha tweet something at Microsoft Azure - but they need to respond - so make sure their social PR person is ready to coordinate and play along. Then at the end of the week with all the awesome news and hints - Sasha tweets at azure twitter account saying "should we tell them?" Azure tweets back something like - yep, secrets out, Waves platform is now a Microsoft azure partner!- or something along those lines (edited)

Even better after all of that - If say you knew for a fact Kraken was ready to list Waves, you tell them to wait til the next day after the azure announcement

Sasha tweets - "that's still not everything" or something like that

Now people are like - wait there's something bigger than azure ?!

And then BAM - waves on Kraken - the high volume exchange

So you build momentum and involvement throughout the whole press session

And you get extra exposure to more ppl by working alongside Microsoft to promote the addition

So that's what I'm thinking :sweat_smile: build momentum to maximum effect all while maintaining the "ninja" releases :ok_hand:

Always remember that the method through which announcements are made can be just as or more important than the actual announcement :+1: