APPS
Owned by Postal Shark
GP account> Application> Design and fill> 72 hours moderation> FB account pharming> Creation of creatives> Launch
As a rule, all arbitration submissions are made from web-site.
What basic knowledge is needed to get started?
There are many technologies.
Android - Java / Kotlin
iOS - Swift
Cross-platform - React Native (read JavaScript) and Flutter (read Dart) frameworks. Someone generally manages to do everything in Unity. It all depends on the tasks, in the case of a webview, I advise you to write in Java. In an amicable way, it's better to learn Kotlin for a long time, because Google is actively dragging developers to it.
You can get all basic knowledge on YouTube, or read a couple of books. Everything else is a matter of practice and the specifics of the tasks.
App life cycle, from development idea to removal and ban.
As a stub - do mini games, quizzes, registration forms. Take several apps at once for the test, and if one randomly flies to the ban, there is nothing to worry about, these are costs.
If an app gets banned at the moderation stage, then the reasons may be the following: bad stub, bad acc, problem with a cloak, sealed stub (I recommend using one template 3-5 times, then changing it). But even if there is a problem somewhere, you may be lucky and the app will be moderated. The bot just won't launch the app. This also happens.
After moderation, it all depends on the cloaca and the number of installations. If an app rises in the top, then the risk of being banned increases with each position. According to its observations and the experience of other affiliates, Google does not ban immediately, but hangs a label on the app and then deletes it en masse. This occurs most often on Friday and Monday nights.
Every one and a half to two months there are random sweeps.
There is an opinion that because of the FB SDK apps are often banned, this is nonsense. By the way, this also applies to firebase.
What stub and where to get it?
Try to make mini games, quizzes. The stub must be a full-fledged white attachment. With a lot of code. What's inside is not important. The main thing is not to try to file slots. All templates that are based on slots have a high risk of being banned. Even if there is no webview.
In principle, good templates can be found on Sellmyapp and Codecanyon, the main thing is not to buy anything from the top. They will be 100% greased.
What's about the money?
The average price is $ 50 per day. Or 10% of traffic in case of rent. $ 100 for a simple build with its own bay, and $ 450-500 for an add-on in the store. The cost of a developer account is about $ 50-150 (if u need - write)
How can a media buyer contribute to the removal of an app from the store?
If an app gets to the top, the risk of being banned increases. If you pour motivated reviews with certain keys, then the risk of being banned increases. Another thing is that often such reviews are needed for UAC. Well, if you want to substitute a person, then you can make bots that will report the app, and at some point it will fly to the ban.
App-Store
There are much fewer requests under the Appstore, by ad. This is understandable, the price of the install is 2 times more, the envelope is about the same as on the android, and the rent or ready-made add-ons are more expensive, because pouring in there is more difficult, although they live longer.