App

Simplified Elegance/Result

• Infotainment, Identity, Short-Term, Elegance
• Contrast with a purpose, Results

Simplified Stories

1. Problem/Solution
2. Disagreement/Agreement
3. Stories

Simplified Pronunciation

a. Syllables

b. Pronunciation

c.

Context-constraints

• Hair Salon
• Kitchen
• Supermarket

Contrast switching

1. "Can I get it for $130? > No"
2. "Why? > That's the price"