This site best works in Firefox and Chrome.Google has introduced App Maker, which is a new service for creating applications that mostly focuses on corporate clients. The company is now accepting applications for early access to the tool from different enterprises that are using paid version of the G Suite. The new service allows you to build applications by dragging and insert different widgets within the user interface. Then you can customize the application using scripts, HTML, CSS, JavaScript and JQuery. After starting the application you can track its functioning through Google Analytics. App Maker is aimed at the professionals who are not application developers. "We are mostly targeted at corporate developers who create a variety of solutions within their own company, but do not possess enough knowledge, that the mobile applications developers have," - says Google Product manager, Agee Surya. Applications created with the help of App Maker, operate on the basis of the same infrastructure as Gmail, Google Calendar and Drive.
The data that is generated within the application can be stored in the new Google Drive Tables service, which is managed by a structured Google Drive database. App Maker users will be able to integrate their applications with Google with a number of services, including Calendar, Contacts, Docs, Drive, Forms, Gmail, Groups, Translator, Maps, Google Sites, Tables and Google BigQuery. Google starts testing mobile-first index. It means that in the near future, the search algorithms will be primarily assessed by the relevance of a mobile version of the page and alternatively by the desktop. This information was published in the company's blog. Today more and more people are searching through mobile devices. However, Google's ranking system continues evaluating the relevance of the desktop version of the page. In order to make the search results more useful Google started testing mobile-first index. Although the search index will remain united, eventually Google's ranking algorithms will primarily evaluate the mobile version of the page.
In the coming months Google will experiment the updated index with some users. Having finished the testing, the system will be launched around the world. Despite the fact that the process of transition to mobile-first index is only on its way to be introduced to the public, Google has prepared several recommendations for the webmasters: • If your website is configured as an adaptive or dynamic display design, in which the main content and layout are identical for both mobile and desktop devices, no changes to be applied in this case • If a website configuration requires different content for mobile and desktop devices, it is necessary to perform the following changes: o Make sure that the structured markup is used in mobile and desktop website version. o Check the equivalence of micro markup on both desktop and mobile version using the structured Google data testing tool. o By adding structured data on the mobile website, you should avoid including a large number of micro markup, which is not relevant to a specific content of each document.
o Use a robots.txt file verification tool to verify that the mobile version of the site is accessible to Googlebot. o It is not necessary to apply changes to the canonical URL. Google will keep considering these attributes to display matching results to mobile and desktop users. • If you have confirmed only the desktop version of the website in the Search Console, you should also add the mobile resource version. • If you have only got a desktop website, Google will go on indexing it, even if the mobile user agent is used to view the resource. • You should keep in mind that when creating a mobile version a functional, focused on desktop website is much better than an incomplete or non-mobile version. Please launch the mobile version only when it is completely ready to use. As it was already stated earlier Google will launch a separate mobile code and make it the primary in the coming months. Now it turned out that the index will remain the same for all types of documents. Google updated the documentation to create advanced snippets for articles pages.
Now it clearly describes the difference between the markup for ordinary pages and AMP. Earlier the documentation indicated the conditions necessary for the article appearance in the AMP-carousel. Now it specifies that the page can be displayed differently depending on its type: «AMP structured data" or «non-AMP structured data". The updated guidelines clearly state that in order to get into the AMP-carousel the accelerated page should have the appropriate markup. Otherwise, it will be displayed in Google search results. With regard to the layout specification, Google also shared recommendations for AMP and non-AMP pages. For instance, if AMP features such as headline and image are required then the HTML-pages are highly recommended. Google also added a new properties category called «Ignored». It means that the property cannot be included in the markup. Overall, U.S. marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019 — growing at a 12% compound annual growth rate (CAGR) — but search will remain the largest share of interactive spend.
The open rate for e-mails with a personalized message was 17.6%, as compared to 11.4% without any personalization. Social media (including Facebook, Twitter, Instagram, and Pinterest) was not a meaningful channel during the holiday 2015 weekend, driving only 1.6% of e-commerce orders. The same applies to Cyber Monday, where social media networks drove 1.5% of orders. Don’t miss out on all of NerdWallet’s highly anticipated 2016 Black Friday ad leaks this season. Visit regularly for tips and announcements about the best holiday deals from your favorite retailers. Black Friday is Nov. 25. The 2016 Kmart Black Friday ad is here! The 32-page advert features savings on a wide assortment of gifts, including toys, jewelry, holiday decor and small kitchen appliances. In addition to the full ad for the main sale, the department store has just released eight pages worth of Thanksgiving Day doorbusters. The first round of in-store deals lasts from 6 a.m. to 5 p.m. on Thanksgiving.
Take a look at a few of the early deals: Kmart Black Friday 2016 Ad Scan The next set of deals, laid out in the full 32-page Black Friday ad, begins two hours later, featuring some repeat offers. The full advert features savings on a wide assortment of gifts, including toys, jewelry, holiday decor and small kitchen appliances. If you’ve got your eye on something with a heftier price tag, you might want to by paying with the right credit card. Some credit cards will pay you the difference if you find a lower price later, extend the product warranty, or protect against loss or damage. NerdWallet has compiled a list of our so you maximize your benefits this season. Here are some of the specials up for grabs: Stores open at 7 p.m. on Thanksgiving, offering a selection of doorbuster deals through 2 p.m. on Black Friday. The three-day sale lasts through Saturday, and shoppers can find most of the savings on Kmart’s website — while supplies last. Kmart kicked off holiday shopping season early in 2015, opening at 6 a.m. Thanksgiving Day.