About me

Good day! My name is William White, I was born in 1988. An undergraduate programmer, a good bartender, and most importantly, an experienced Internet marketer who is ready to share his experience with the reader. My last project is https://depositpsc.com/, and I am to some degree proud of it, because I have invested a lot of time and effort into it. I hope you will like what I will tell below :)

Also you can check another my blogpost at http://williamwhite.pen.io/

For a start, a little biography: born and raised in Canada, Quebec. Friendly and responsive family, two sisters. He graduated from school on “good”, entered McGill University, Ontario. I chose the programming department, which I regretted after three years of monotonous training. Well, not for me this programmer routine!

Then I left to earn my living as a bartender in a local pub. Of course, not the best career growth, but I met many interesting people. And one person has a major impact on my life and career choices. With his nightly tales of his profession, he prompted me to go to internet marketers.

An aspiring internet marketer can start his career as an intern or marketing assistant in an industry of interest to him while he is still studying. As a rule, he will have to do the most routine work - statistics and monitoring. The next stage is a junior Internet marketer, then an internet marketer, a senior internet marketer, and then to the head of the marketing department (marketing director).

Internet marketing is a universal profession that allows working both in IT and in retail: e-commerce, new media, games, web portals. It is possible to work as a freelancer, which provides sites for professionals of any level.

The functional responsibilities of the internet marketer are extensive and combine in themselves, as in the name of the profession, the skills of the marketer and specialist in Internet technologies, namely:

conducting classical marketing research on the Internet - analyzing competitors and their company's position in the market;

creating marketing strategies and tactics to attract potential buyers - Internet users;

promote the growth of organic search engine traffic on key queries;

development of promotional materials - banners, posts, landing page;

creating advertising budgets and media plans;

constant monitoring and optimization of the effectiveness of advertising campaigns;

mobile marketing with site optimization for mobile devices;

setting retargeting.

Thank you for reading this wall of the text, and I really hope that you were interested. With you was WIlliam White, see you soon!