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RabbitHole rewards users with a project's tokens for completing on-chain tasks that are value-additive to protocols with built-in Sybil resistance, making it the best crypto-native paid acquisition channel in Web3.

Why RabbitHole is great for crypto projects:

RabbitHole is the best tool to help any treasury find the right stewards for their network.

  • High quality audience - We have thousands of crypto early adopters who use RabbitHole to find new projects, creating an opportunity to acquire token holders who will actually use, contribute, and participate in your community.
  • Web3 native - Projects usually rely on paid media slots to drive growth and impressions. Since RabbitHole spends on direct usage of the protocol, projects get guaranteed usage, cheaper acquisition costs, and better tracking.
  • Filterable skills - Users earn "Skills", such as Lending, NFT Creator, and Asset Management, when they complete tasks, allowing projects to filter for users who have the skills that matter to them.
  • Built-in Sybil-resistance with BrightID - With BrightID, ****projects can guarantee that their marketing dollars are used on real, unique users.

Results:

Rabbithole works with many of the leading projects in crypto, including Aave, OpenSea, Gnosis, ENS, and PoolTogether.

Key Metrics:

PoolTogether Case Study:

  • 10,000+ addresses have completed a task on RabbitHole
  • $100,000+ in rewards have been distributed by projects to users who completed tasks on RabbitHole

https://twitter.com/rabbithole_gg/status/1401628795480719365?s=20

How it works:

RabbitHole works with you to set your project up for long-term success. Here is our process:

  1. Collaboratively design a quest that is suited to your project’s needs, helping you answer key questions such as what actions should you incentivize through RabbitHole? What should the rewards be for the quest? How long should the quest be?
  2. The RabbitHole team prepares the quest, including developing the subgraph, creating NFTs as rewards, and curating content to guide users through the quest.
  3. We launch the quest through RabbitHole social media channels, attracting thousands of unique crypto enthusiasts.
  4. RabbitHole tracks addresses of users who completed the quest through The Graph and verifies their uniqueness through BrightID.
  5. RabbitHole provides a list of verified users for the project to pay out through a joint multi-sig wallet.

Quests in action

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/17c411f7-ffce-4218-bb7b-709f9ae1d6bf/Quest_Detail.png


https://s3-us-west-2.amazonaws.com/secure.notion-static.com/8fbcf972-ed95-4e79-b5f4-49b4448d0e0a/Participants_(3).png


https://s3-us-west-2.amazonaws.com/secure.notion-static.com/d70abc78-003b-4209-9b8d-374aa19e6c64/Untitled.png


If you're interesting in getting started on a campaign, you can fill out this form and we'll get in touch. Thanks for considering RabbitHole to bootstrap your network!

FAQs

  • What tasks (e.g., vote, mint, stake, bid, create) should a project incentivize users to complete?
  • What is the time commitment on behalf of the project?
  • What should the reward be for the campaign?
  • Typically we recommend projects to distribute their own token. We typically ask projects to allocate 30% basis points higher than the gas cost per individual redeemer. For example, if it costs $100 in gas to complete the campaign, the user would get paid $130 in the reward.
  • Is the reward calculated in tokens or USD?
  • The reward will be locked in at the start of the campaign, or when the proposal is complete in governance, in the form of tokens.
  • Is the timing right to run a campaign?
  • What does RabbitHole charge for a quest?

If there's any other questions, please message Ben on Telegram (@benschecter) or e-mail him at ben@rabbithole.gg

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