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Keywords in page titles often end up as links to your web page. I go into all this in detail below. An effective page title is created with how people search for things on the page in mind. Different kinds of pages require different kinds of title tags. For some pages — a more permanent page title might suffice. The perfect page title for the page is usually going to be very page dependant and eventually user query dependent. Vice versa, I will use a short title if that instead suits the page. I rarely try and be sensational with my titles. And longer than some best practices. I very rarely trim my titles to meet a recommendation lay down by any third party. I think title tags, like everything else, should probably be as simple as possible, with the keyword once and perhaps a related term if possible. I always aim to keep my HTML page title elements relatively simple, and looking as human-generated and unique, as possible, although it is easy to end up stuffing keywords in there. Spammy title tags can also look real ugly. Optimising your titles was traditionally the first place to go to to improve your rank in Google, so it is quite reasonable that Google would use this against you, if it wanted to. If you do employ long titles, make sure it is not just repeating the same words over and over again, and the title is uniquely relevant to that page. For now — I would stick to very concise titles on pages and leave all boiler plating out. If it is machine generated, keep it very simple and that advice probably fits for most of us. Pay close attention to what Google says in about how to optimise your title tag: If you are doing anything other than the above to drive more organic traffic to a page using the age-old tactic of page title optimisation, you might run smack bang into the Google Quality Algorithm. I kept some of the information below on this page to show how SEO learned what Google seemed to like, and how you tested such a thing, in case anyone is interested in the future. Perhaps EVEN more of a reason to mix up the anchor text pointing to a page, and creating unique page titles that are different from H1 headers etc…. Yahoo and Bing now much work the same as Bing actually powers Yahoo search now as they have done for years. Bing and Yahoo will display as many characters as possible in the title tag. However, this sort of abuse keyword stuffing titles may well be rolled into things like the May Google Quality Algorithm. Even though it was a bit spammy;. It seems clear Google will read a title length of just about any amount — hence why some SEO do use very long titles. But next in the sequence returns the following, unexpected result….. So what does this tell us? Ultimately — only the characters and words you use will determine if your entire page title will be seen in a Google search snippet. In short, Google will often make up its own snippet title for the page, if it thinks it can create a cleaner one, based on what it knows about the page from internal links, content, HTML mark-up and links from other sites to this page. Google wants to rank long form, keyword rich text pages with nice titles these days — rather than the opposite of that, which is what it used to want to rank. My guide to SEO for beginners or my guide to link building for beginners. Chances are poor page titles will be the least of your worries. If you want more traffic and sales from Google this year, I can audit your website and tell you exactly what you should focus on to drive more traffic and sales through Google organic listings. Moderated by Shaun Anderson. Home Audit Blog Contact Us. By Shaun Anderson Hire Me. Click here to get your SEO plan delivered in 5 working days.

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