Will SaTT be Able to Turn the World of Advertising?

Modern advertising has been faced with a problem of a limited number of opportunities to choose the target audience. Those channels that bring information to the target audience are not always legitimate.

The digital algorithms incorporated in SaTT allow getting rid of this problem. SaTT or Smart Advertising Transaction Token is a platform for advertising campaigns on the blockchain. The advertiser will be able to create projects to promote their products and services without intermediaries.

SaTT platform will use Smart Contracts, that will provide a solution for some of the major challenges that the advertising industry faces, such as recruitment and validation of the partners for advertising campaign, quantification of the results of an advertising campaign, as well as fraud and high fees for using the interface of traditional advertising agencies.

The smart contracts will set the conditions for participating in campaigns, track the success of the campaign by quantifying it and guarantee payments to the publishers. Users can search for the advertisements through dedicated APIs.

The advertisers will be able to choose relevant publishers for their purposes, establish conditions for advertising campaigns and track its performance with the help of third-party tools. At the same time, the publisher will be automatically paid once all the conditions are met.

Oracles are platform apps, based on existing major audience and traffic analysis tools such as Google Analytics and Instagram Analytics. The advertiser can choose between third-party apps depending on its purpose. Performance oracles, such as Twitter or Google Analytics, may be used to count views, clicks, lead engagements or sales. Capacity oracles analyze partner profiles to verify that they meet the criteria set by the advertiser for the campaign. These conditions range from the reputation of the publisher on social networks to the audience segment. Finally, security oracles allow users to analyze and verify the quality of the campaign, as well as minimize potential fraud!

Overall, SaTT makes the cooperation in the field of advertising more reasonable for the customer promotion campaigns. You will no longer have to pay money for the lack of results since the effectiveness of the advertising campaign will determine the reward for oracles and publishers. In addition, SaTT Token eliminates intermediaries, which reduces the cost of promotion campaigns.