Where to read The Big Red Fez: How to Make Any Web Site Better by Seth Godin epub online reading

Book description

Book description
‘A web visitor is a lot like a monkey looking for one thing: a banana. If that banana isn’t easy to see and easy to get, your visitor is gone with a quick click on the ‘back’ button.’They key message in this fun and fast book about website design, is that the reason so many websites were in financial trouble at the time was because the engineers were in charge. Their over-programmed, over-thought and over-built websites were a hacker’s dream, funded by venture capitalists who embraced the engineering-centric view of the web.Those of us who didn’t (and still don’t) understand the technology were left out in the cold. It wasn’t until Amazon went live in 1995, the same year that Netscape went public and triggered the dot-com boom, that we learned HOW to make websites accessible to the every-day consumer. Amazon set an example and survived the dot-com bust in March 2000 because they had a viable and innovative business model built around a market-changing customer. They led the way because they knew where to put the banana and Seth uses many examples of this in The Red Fez.Each page of The Red Fez offers a screenshot of a web page on one side, and an explanation of what is right or wrong about it on the opposite page. And Seth says it as it is, from his point of view, as a user.
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Where to read The Big Red Fez: How to Make Any Web Site Better by Seth Godin epub online reading

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