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Negotiating win-win partnership deals!-- How to negotiate partnerships and alliances that maximize profits and minimize risks.-- Identifying and sharing powerful new sources of value.-- Practical techniques from world-renowned negotiators.Every partnership deal offers the potential for greater value. In Negotiating Partnerships, two world-renowned negotiators show how to think creatively to maximize the value of the deal for both parties. The authors examine the differences between negotiators who reached easy, quick and profitable partnerships and those whose negotiations were protracted and stressful, and resulted in poor deals or total failure. They then present a complete roadmap for negotiating co-operative, win-win partnership deals, taking readers through dozens of areas where additional value can be found for both parties -- and helping you make any deal better and easier to close. Discover why cooperation leads to better solutions; what can and cannot be quantified as part of the negotiation process; and what it takes for cooperative negotiation to work; and how to minimize the risks inherent in any partnership and alliance. For all executives and managers involved in forming partnerships or alliances; and for a wide range of negotiators, including reps, purchasers, and project managers.
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