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THE NEXT BIG THING IN BUSINESS INNOVATION--FROM THE NEXT GENERATIONS BRAND WHISPERERWhat can an oil company (Pennzoil) learn from a great place to hang out (Starbucks) to create a new customer experience (Jiffy Lube)?If youre a manager, an executive, or an entrepreneur, you understand that your business is unique, with its own challenges and rewards. But thanks to the new science of the Business Genome(R) process, youll be surprised to see how many businesses share a similar genetic structure. And by understanding what works and what doesnt for your businesss genomic type, you can play to your strengths, adapt to your weaknesses, and change the course of your companys future.Business Genome project creator Andrea Kates calls it Find Your Next--a field-tested, customized blueprint for mapping out your business DNA in four powerful steps:1. Sort through your options and assess your hunches. 2. Match your genome to other successful business models. 3. Hybridize your company by grafting new ideas with proven successes. 4. Adapt and thrive by breaking old habits and starting new trends.This high-impact, transformative guide walks you through every step of the process, combining intuition and experience with statistical data and fascinating case studies. Youll learn how two unrelated businesses--Hyatt Hotels and Sharp HealthCare--discovered untapped opportunities in their customer experience.Youll read how General Motors and OnStar hit the jackpot by examining something that wasnt there. Youll find in-depth interviews with GEs Mark Vachon, IndieGoGos Danae Ringelmann, P.F. Changs Rick Federico, and other leaders of innovation. And youll learn how to crack the genetic code behind the six essential building blocks of business--product and service innovation; customer impact; talent, leadership, and culture; process design; trendability; and secret sauce.Once you unlock the secret of your companys DNA, you can evolve your strategy, build your future, and find your next.PRAISE FOR FIND YOUR NEXTWhen you add it all up this is indeed a time of great change and arguably much of what we know about management today is becoming obviated. Which is why Find Your Next is such a helpful contribution to every managers arsenal. It embraces the shift from industrial models to models for the 21st century. And its a great read--packed with great stories and tons of practical advice. Read, enjoy and prosper.Don Tapscott, from the Foreword of Find Your NextEvery great strategic thinker uses the ideas in this book... but it took Andrea Kates to write them down for the rest of us.Seth Godin, author of We Are All WeirdAndrea Kates is this generations new brand whisperer and Find Your Next is the best toolkit for landing on your companys next.Lane Cardwell, President, P.F. Changs China BistroAndrea Katess ideas about the Business Genome project are cutting edge. They will completely transform the way we think about the impact of cross-organizational connections as a way to fuel business growth.James Fowler, author of Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives, and Professor of Medical Genetics and Political Science/UC San DiegoFind Your Next combines radical thinking, innovative insight and real world experience to give corporate leaders a powerful compass in this era of unprecedented economic challenge.Catherine Crier, former judge, journalist and New York Times bestselling authorYears ago I thought about what was next for music fans and turned to lessons learned from NASCAR and the NFL (not other musicians) to come up with the inspiration for the Lollapalooza festival. Thats exactly what Find Your Next provides--an easy-to-follow guide to game-changing innovation based on cross-industry thinking.Perry Farrell, founder of Lollapalooza festival and legendary rock frontman for Janes AddictionThe difference between a great idea and a great business result is the ability to integrate insights from lots of different sources and get an entire organization on board quickly. Kates is onto something truly novel--Find Your Next could easily become the new industry standard for innovation. A must-read.Mark Vachon, GE Company OfficerIf you thought youve been thinking creatively about your business, get ready for a new ride. In her book, Andrea Kates describes the Business Genome approach--a radically fresh roadmap to infuse innovative change into your business. Pure magic.Nick Pudar, Vice President Strategy & Business Development, OnStarAndrea has a deep technical understanding based on years of global experience in innovation combined with a rare talent for communicating important issues very simply. The approach she describes in Find Your Next is so easy to grasp--youll see things differently and be able to lead your teams in refreshing new directions.Herwig Maes, Director of Strategic Sourcing & Supplier Relationship Management, Johnson & JohnsonFind Your Next is the missing book on every business leaders book shelf that fits right between Michael Porter and Malcolm Gladwell. Its the playbook weve been wanting for hands-on innovation.Emily Watkins, Sr. Vice President, Innovation & Product Development, Jones Lang LaSalleWhat every business leader wants is tomorrows news, today. Find Your Next provides exactly that--a manifesto for innovators based on time-tested techniques. Mandatory reading.Tom Stat, Executive Director, Edison Universe; Adjunct Lecturer, Farley Center for Entrepreneurship and Innovation, McCormick School, Northwestern University; and independent innovation consultantFind Your Next brings together a collection of insights and approaches that challenge everyone in an organization--from the CEO to the front line--to be nimble and build new muscles for rapid innovation. It disrupts the patterns of incremental growth from traditional strategic planning. The result is a process that can get your organization to market faster and leapfrog the competition.Alistair Goodman, CEO, PlacecastLEARN MORE ABOUT THE FIND YOUR NEXT / BUSINESS GENOME APPROACH: businessgenome.com
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