Where to read Borrowing Brilliance: The Six Steps to Business Innovation Building on the Ideas of Others by David Kord Murray view cheap kickass СЃhapter book
Where to read Borrowing Brilliance: The Six Steps to Business Innovation Building on the Ideas of Others by David Kord Murray viewBook description
Book description
The first book I have read about creativity that wasnt total crap.Lets face it, creativity is a hard thing to write about. Most books are either so general that you dont know how to apply them, or they are full of the same trite instructions (like not being judgmental when brainstorming) which, even if they are good advice, are unlikely to actually lead to creative breakthroughs. This book is from someone who has really thought deeply about creativity, and has applied his insights in building a concrete system which will lead you off the beaten path. The best of the book is in the first half when the author talks about problem definition and borrowing solutions. The second half of the book veers closer to the usual fare (i.e. listen to your subconscious) but this book is still a great read and a real set of instructions for being creative. His approach is not easy, and takes a lot of work, but I think it will be worth it.
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