Teens Video 164

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Numbers, Facts and Trends Shaping Your World
Pew Research CenterDecember 19, 2007
In our 2005 report, “Teen Content Creators and Consumers,” we noted an important and emerging trend: teenagers were helping to lead the then-ascendant movement into the Web 2.0 era of participatory media. Online teens were utilizing the interactive capabilities of the internet—creating and sharing their own media creations—at levels far higher than adults. At the time, online teens were more likely than adults to have tried virtually every form of content creation. The portion of online teens who were blogging, maintaining their own websites, remixing content, and sharing other artistic creations online far outweighed the portion of online adults who had engaged in the same types of activities.
Catherine Cook is co-founder of the social networking site MyYearbook.com, which she started when she was in high school. Together with her brothers, she wanted to create a site that would give students access to an interactive digital yearbook that would help them stay in touch with friends after graduation. First launched in 2005, the site now has over 1.7 million members and has attracted over $4 million dollars in venture capital.16
Ben Cathers was just 12 years old when he started his first business providing online advertising in the late 1990s. By 17 he was producing his own syndicated radio show, and by 19 he had founded a search engine technology company.17
In 2004, then 14-year-old Ashley Qualls took her interest in graphic design to the Web and created Whateverlife.com, a source for MySpace graphics and Web design tutorials. She describes the site as “a place to express yourself.” In addition to layouts and other free graphics, Whateverlife.com now features a magazine with teen-authored articles and reviews. According to Google Analytics figures cited in a recent Fast Company article, “Whateverlife attracts more than 7 million individuals and 60 million page views a month.”18
While these teens have been exceptionally successful in their pursuits, their stories highlight a near-universal truth about the life of American teens today. Online teens have access to tools that can gain them widespread attention and notoriety—for better or for worse—in ways that simply were not possible under the traditional mass media model. It is still the case that recognition is often tethered to the amplification afforded by mainstream media, but the tools needed to produce and distribute digital media are readily available and utilized in some way by most teen internet users. And while some teens may dream of becoming famous on YouTube, most teen content creators are posting material with much smaller audiences in mind (such as one’s network of friends on a social networking site).
More than nine in ten Americans between the ages of 12 and 17 are internet users, as of November 2006. In 2004, 87% were internet users, and in 2000, 73% of teens went online.
Not only are more teens online, but they are also using the internet more intensely now than in the past. The percentage of online teens who report using the internet daily has increased from 42% in 2000 and 51% in 2004 to 61% in 2006. Among teens who go online daily, 34% use the internet multiple times a day and 27% use the internet once a day.
In recent years, the Pew Internet Project has focused on five activities that we consider hallmarks of online content creation. Our questions ask respondents if they create or work on a blog; create or work on a personal webpage; create or work on a webpage for school, a friend, or an organization; share original content such as artwork, photos, stories, or videos online; or remix content found online into a new creation.
Content Creators are online teens who have created or worked on a blog or webpage, shared original creative content, or remixed content they found online into a new creation.
In this survey, 64% of online teens said “yes” to at least one of the basic content questions described above. That is an increase from 57% who were content creators in our 2004 survey. Translated to the entire teen population these new findings show that 59% of all teens report some type of content creating activity, compared with 50% in our previous study.
By our measures, all of these forms of participatory culture are blossoming in their own right. Even in the cases where we see little or no growth in the incidence of certain activities over the past two years, the total size of the online teen population and their rates of daily connectivity have increased, such that the sheer number of teens who report a given behavior are representative of a larger and more active contingent of users.
What has not changed since 2004 is that the most popular content-creating activities are still sharing self-authored artistic content and working on webpages for others. However, teen blogging has grown significantly over the past few years, accounting for much of the growth in the teen content creation category overall.
In addition, many internet users post comments on news sites, bulletin boards, and group webpages. Many create avatars – digital representations of themselves – to interact with others in the gaming environment and in virtual worlds such as Second Life.
Moreover, social networking applications and websites such as Facebook and MySpace integrate many of these content-creating behaviors and the opportunity to display content created elsewhere into one centralized location. MySpace, one of the most popular social networking sites for teens, hosts blogs, photos, stories, video, and other creative content like custom wallpaper and icons.
Indeed, the very act of creating a profile on a social network site constitutes content creation – and 55% of online teens have such profiles. Thus, the growth we observed across the five activities we have measured over time should be seen as an indication of broad trends toward engagement with what some have termed “participatory media.”
MIT professor Henry Jenkins notes that, along with the rise in popularity of participatory media applications, there has also been a concurrent development of “participatory cultures” that serve to encourage all of this user-contributed content. Jenkins defines a participatory culture as “a culture with relatively low barriers to artistic expression and civic engagement, strong support for creating and sharing one’s creations, and some type of informal mentorship whereby what is known by the most experienced is passed along to novices.”19
According to Jenkins, participatory cultures take the form of “affiliations” (i.e., informal and formal memberships built around various forms of media, which include social networking sites, message boards and gaming communities), “expressions” (producing transformative forms of creative expression such as mash-ups and fan fiction), “collaborative problem-solving” (working in teams to complete tasks and contribute to a knowledge base using a wiki or other collaborative environment), and “circulations” (changing the distribution and flow of media through tools like blogging and podcasting).
Teen content creators say they have done an average of two content-creating activities out of the five we included in the survey. Some 68% of content creators have done multiple activities, and 32% have done one activity.
Since our last survey, teens have gained more experience with a wider range of content-creation activities. Compared with teen content creators in 2004, more teen content creators are currently doing multiple content-creating activities. In other words, the number of teen content creators who have done one activity has decreased significantly while the number of content creators who have done two or more activities has increased.
Content creators are more likely to be girls and more likely to be older teens. Fifty-five percent of creators are girls and 45% of creators are boys. Furthermore, 45% of creators are aged 12 to 14 and 55% of creators are aged 15 to 17. 
Online social networks sprang onto the internet scene in recent years, providing popular online spaces for hanging out, sharing, and communicating with a network of friends through an individual profile. As of the end of 2006, 55% of online teens had a profile on a social network. A much smaller percentage of adult internet users (20%) report an online profile.20
Older online girls ages 15-17 are more likely to have used social networking sites and have an online profile; 70% of older girls have used an online social network compared with 54% of older boys, and 70% of older girls have created an online profile, while only 57% boys have done so. For nearly half of social networking teens, visiting these sites is at least a daily occurrence.
The “social” in social network is the operative term for many teens – nearly all teens who use the networks say that they use the sites to keep in touch with friends and make social plans. Nine in ten (91%) of all social networking teens say they use the sites to stay in touch with friends they see frequently, while 82% use the sites to stay in touch with friends they rarely see in person. 
And the online networks are not just for staying in touch with old friends; 72% of all social networking teens use the sites to make plans with friends; half (49%) use the sites to make new friends, and one in six (17%) teens use social networks to flirt.
All of this friendship and flirting is facilitated by the communications options embedded within social networks. Users can send public messages such as wall posts, group messages to friends, or private messages, all within the social network system.
But there are other elements to social networking besides flirting, party-planning, and messages to friends. For many teens, social networks, home to a concentrated posse of easily contactable friends, are the perfect place to share yourself through your profile, including things you have created. And the data suggest that social networking teens are avid content creators, with 77% of social network users creating some type of content. Indeed, 53% of social network users have shared some kind of artistic work online, compared to 22% of those who do not use a social network.
There are more teen bloggers among the social networking crowd when viewed alongside those without any social network experience. Two in five (42%) teens who use social networking sites also say that they blog. However, while a majority of social network-using teens do not author their own blogs, in keeping with the conversational and social nature of social media, they are still interacting with others’ blogs. Seven in ten (70%) social network users report reading the blogs of others (compared with just one in four teens who do not use social networking sites in some capacity), and three in four social networking teens (76%) have posted comments to a friend’s blog on a social networking site.
Given the prominence of images and photos in many online social networking profiles, it is not surprising that social network users greatly outpace non-social-networking teens in their posting of pictures and photos, with 73% of social networking teens posting pictures, compared to just 16% of those not on social networks. Video is also a feature on certain prominent social networking sites, and some 22% of social networking teens report video posting, compared to 6% of non-social-network users.
Social networking teens are also more avid remixers when compared to those without any social networking site experience. One in three social network-using teens (32%) remix content into their own creations compared with just 18% of non-social-networking teens.
One in four online teens (27%) say they create or work on their own webpages, roughly the same proportion who reported this in our 2000 and 2004 surveys of teens (when 24% and 22% of online teens reported this respectively). A much smaller percentage of online adults build their own webpages, with just 14% of adults 18 and older doing so.21
Since 2004, teen girls have outpaced teen boys in website contributions; 32% of online teen girls create or work on their own webpage, compared with just 22% of boys. Older online girls ages 15-17 and those who are online on a daily basis are among the most likely to maintain their own websites; 34% of each of these groups create or work on their own webpages.
Those ages 12-17 are more likely to create or contribute to webpages for others than they are to maintain their own site. Currently, 33% of online teens say they create or work on pages for others, including for friends, for groups they belong to, or for school assignments. This incidence has also changed little since our 2004 survey, when 32% contributed to others’ websites. Online adults create webpages for others at much lower rates than teens, with 13% of adult internet users reporting building a website for others. And unlike teens, online adults are just as likely to build a website for themselves as for someone else.22
Girls have also become more likely to work on others’ websites over time; while there was no difference between boys and girls in 2004, 36% of online teen girls now say they create or work on websites for others, while just 29% of online teen boys report this.
Blogging has enjoyed rapid adoption since our last survey. In 2004, 19% of online teens said they had created a blog, while 28% now report blogging.23 Some of the websites that teens create for themselves or work on for others might take the form of a blog, as more than half of online teens who maintain their own webpage also say they blog. Teens also far surpass adults internet users in blogging – just 8% of adult internet users have ever created a blog.24
Since 2004, blogs have become easier to search, update and distribute to the world via RSS.25 Blogging has been embraced and encouraged by the educational and library community, and some schools are now incorporating blogging tools into their curriculum. In school, students may be asked to post their papers to a blog before class to allow other students to read their writing and post feedback online that can be incorporated into the class discussion.
Girls have fueled the growth of the teen blogosphere.
Overall, girls continue to dominate the teen blogosphere; 35% of all online teen girls blog, compared with just 20% of online teen boys. As was the case in 2004, there is relatively little variation by age in blogging activity when looking at all teens. The gender gap for blogging, however, has actually grown larger over time. Virtually all of the growth in teen blogging between 2004 and 2006 is due to the increased activity of girls. Older teen girls are still far more likely to blog when compared with older boys (38% vs. 18%), but younger girl bloggers have grown at such a fast clip that they are now outpacing even the older boys (32% of younger girls blog vs. 18% of older boys).
Teens from lower-income and single-parent households are more likely to blog.
Beyond gender and age, two new developments emerged in this survey in the demographics of teens who blog. While there was little or no variation in blogging activity among teens according to household income or family structure in 2004, both variables have become important indicators in the 2006 data. Teens living in households earning less than $50,000 per year are considerably more likely to blog than those living in higher-income households; fully 35% of online teens whose parents fall in the lower income brackets have created an online journal or blog, while just 24% of those in the higher income brackets have done so.
An even more pronounced contrast is evident when looking at teens who live with single parents vs. those who live with married parents. Online teens living in single-parent homes are far more likely to have shared their writing through a blog; 42% of these teens keep a blog compared with 25% of teens living with married parents.
Teens who are daily internet users blog in greater numbers than those who report less frequent internet use. As is the case with many online activities, teens who go online more tend to engage in a wider array of online pursuits, and blogging is no exception. One in three teens (32%) who go online daily keep a blog, compared with just 23% of teens who go online several times per week.
However, we have yet to see compelling evidence that these highly wired teens are abandoning offline engagement with extracurricular activities in favor of having more screen time. In fact, in many cases, those who are the most active online with social media applications like blogging and social networking also tend to be the most involved with offline activities like sports, music, or part-time employment.
This is certainly the case with blogging, where those who are most active offline also appear to have the most to share online; 35% of teens who engage in three or more extra curricular activities keep a blog compared with 26% of those who participate in one or two activities outside of school. Just 20% of teens without any engagement in sports, clubs, youth groups, or any other extracurricular activity have created a blog.
There is also a strong correlation between blogging and other content creation among teens, with bloggers much more likely to engage in other content-creating activities than non-blogging teens. Given that blogs often serve as a place to display self-created content, the correlation between blogging and other content creation is unsurprising. Bloggers were major content creators in 2004 as well, but the relationships between blogging and other kinds of content creation have shifted in our current survey such that differences between bloggers and non-bloggers are somewhat less stark than they were in the past.
While broadband connectivity is still predictive of whether some youth engage in bandwidth-intensive activities like video viewing and downloading, it does not have an impact on most other online activities, including whether or not teens keep a blog. Teens with dial-up internet access are equally as likely to keep a blog when compared with those who have high-speed connections at home, with 24% of dial up users and 28% of broadband users keeping blogs.
While there are now more teens creating blogs than there were when we last surveyed, the teen blog-reading audience has also grown. Half of all online teens (49%) now read the online journals or blogs of others, up from 38% in 2004. Fully 59% of teens who go online on a daily basis read blogs, compared with just 39% of teens who go online sever
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Teens Video 164