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A pair of underwear sold by Tiger Underwear, a Seattle-area company that has come under scrutiny for marketing images of boys wearing the underwear.
The story of how a Washington state company used boys in underwear to draw customers and the man with a secret past who tried to stop them.
In January 2009, an ad appeared on Craigslist seeking “BOYS ONLY Ages 7 to 14” for a modeling shoot in Waterville, Maine. The ad was posted by a company calling itself RWE Productions and said the shoot was for a client called Tiger Underwear, a company based in University Place, Washington.
The ad promised “A-level” models $450 for a day’s work, but it emphasized: “IMPORTANT! You must have no compunctions about doing modeling in only underwear briefs in order to do this work, since that will be an important aspect of the photos to be generated for this job.” 
The ad was soon posted to a message board hosted by the casting website backstage.com, along with a warning: “Child actor alert!”
One of the first to comment was Paula Dorn, co-founder of BizParentz Foundation, a Los Angeles area nonprofit created to support families of children in the entertainment industry.
“If anyone is not completely concerned about this ‘job’ by reading what is written here – feel free to visit tigerunderwearstore.com. The catalog pages are not like anything I’ve ever seen on an ad or packaging,” Dorn wrote.
Tiger Underwear’s website looks much different today than it did in January 2009. In fact, since I began reporting this story, the company's website stopped featuring boy models altogether. But you can still find cached web pages from that time by doing a search, as I did, of archive.org, which captures and archives web history. 
That trip through the “Wayback Machine” reveals what Dorn likely saw in 2009. On the front page of the Tiger Underwear website, a shirtless boy, head cocked, stares into the camera. He looks to be 9 or 10. He wears a red stocking cap and a pendant necklace and holds a skateboard. His jeans are sagged to reveal the white briefs he’s wearing underneath.
When I clicked on the tab that said “Boy’s Underwear,” a looping video appeared of two boys in their underwear wrestling on a floor. There was also a series of links to pictures. The images included two boys in their underwear having a pillow fight on a bed.
On the “Men’s Underwear” page, I found more pictures of the pillow fight. But in these photos, the boys were joined by a young man, also clad only in underwear.
The Tiger Underwear website that month featured a link titled “You Can’t Show Boys Underwear Pictures!”
On that page was the following statement: “Most well-known department stores from the 50s to the early 80s proudly used boys to model underwear in their catalogs … Time for some Americans to just relax and understand that boys modeling briefs is not a bad thing.”
There was also a description of the company: “Tiger Underwear specializes in high quality briefs for active men and boys. A retro style from the 1960s and 70s, similar to what you wore as a kid, Tiger Briefs sport blue or red dashes on the waistband and are available in both a single and a double seat (for greater comfort and absorbency). Now you have the opportunity to relive or experience this style of classic full fit brief! Tiger Underwear for men and boys is a design fashion from the past, with the retro look for today!”
That month the boy’s and men’s underwear were on sale for $19.99 per pair. Customers could also buy a 12-month Tiger Underwear membership for $49.99 and receive a free catalog featuring one of the shirtless boy models on the front.
In January 2009, Dorn was not familiar with Tiger Underwear but she was aware of RWE Productions and its owner, Richard Emerich, who also operated a website called Modelteenz.com that sold CDs featuring photos of boy models.
“This individual and company is known to us, but I am shocked at the boldness of this Craigslist post,” Dorn wrote on the backstage.com message board in response to the Craigslist ad for the Tiger Underwear shoot. “This one is a NO, NO, NO …. and we are looking to see what, if anything we can do.”
Part of BizParentz’s mission is to promote the safety of child actors and models. A Craigslist ad seeking boys to model underwear was an automatic red flag for Dorn and her co-founder Anne Henry.
Dorn flagged the ad in hopes it would be pulled down. Henry, meanwhile, contacted the Waterville, Maine, police department.
“I thought that they should know that this was happening in their town,” Henry said. “My goal was really for prevention for those kids that might show up to that shoot.”
A couple of weeks later, a detective named David Caron emailed Henry to let her know that the general manager of the Hampton Inn in Waterville had called to report that Emerich had canceled his reservations for the upcoming photo shoot.
While that model shoot apparently didn’t happen, other Tiger Underwear shoots of boy models did.
In coming years, Tiger Underwear would use those images on its website and social media platforms as a key marketing tool. Over time, the boy models would attract a fan base of men online. Eventually the photos would draw the attention of a mysterious sleuth who would alert school officials, police and prosecutors in hopes they would intervene. But there would be nothing anyone could do to stop Tiger Underwear from using the images of boys in underwear — because ultimately there was nothing illegal about the photos.
In that sense, the story of Tiger Underwear reveals the chasm between what many parents might find inappropriate and what the law says is child exploitation. 
Or, to put it more bluntly: “It’s a sick gray area.”
Those are the words of Julie Kays, a former senior deputy King County prosecutor who handled sexual assault and child pornography cases. 
“Anybody who looks at this is going to say, ‘What the hell? How is the person allowed to do this?’” Kays said.
But in a court of law, she said, lawyers would argue the images constitute protected speech.
“I think what you get is people saying, ‘Is this going to be an infringement on someone’s constitutional right of expression?’” she said.
Tiger Underwear formed in Washington state in January 2008.
The application for a limited liability company filed with the Washington Secretary of State’s office said the company’s purpose was “to oversee, promote and manage the design, manufacture and sale of men’s, women’s and children’s fashions in the United States and in Southeast Asia, particularly the Philippines.”
As I set out in the spring of 2017 to find out more about Tiger Underwear, I ran into difficulties trying to reach the company. The phone number on the website rang to a full voicemail box. The company’s mailing address traced back to a UPS store in University Place.
So one day I went to Columbia Center in downtown Seattle where the company said its headquarters was located. I found a virtual office suite on the 42nd floor where the person at the front desk told me Tiger Underwear had at one time rented space but no longer did.  
So I went to the home of Tiger Underwear co-founder David Anderson in University Place. Anderson lives in a two-story, tan house in a neighborhood of cul-de-sacs and 1990s, traditional-style homes. On the day I visited, there was a black Cadillac Escalade in the driveway, but no one answered my knocks. The front door was monitored by a video camera. I left my business card.
Driving by the home of Tiger Underwear founder, David Anderson, in University Place, near Tacoma. Anderson spoke with me for two hours when I first reached him; after that he stopped returning my messages.
The next day I had a voicemail from Anderson. The callback number was his business line, but the voicemail box was still full. I kept trying and on the second day he picked up the phone.
Anderson told me that he runs the business out of his house with the help of his 21-year-old son.
“I’m calling you from my home right now and my house is full of underwear,” Anderson said.
He explained that he and his business partner in California started the company because they thought there was a market for classic men and boy’s white briefs like department stores used to sell.
Anderson said he sought out both men and boys to model the product because that helps sell the underwear.
“People want to know what this product looks like [on an actual person],” Anderson said. “This is the full cut, this is the double-seat, this is how the leg bands and the fly are supposed to look.”
Anderson said he was inspired by underwear catalogs of the past that featured boys modeling underwear.
“In the back of my mind, I’m thinking this is how it should be done,” Anderson said.
As he launched the company, Anderson said he sought out modeling agencies and photographers willing to shoot boys wearing Tiger Underwear.
When I asked him which agencies and photographers he worked with, Anderson wouldn’t tell me. “I think I’m going to stay tightlipped about that one,” he said.
In their small New England town, news of a photographer looking for youth models traveled mostly by word of mouth. He came recommended by other families.
He’d shoot some portfolio shots, put them online and try to get the kids paid modeling gigs. A couple of the boys he’d shot had done a national commercial in New York City.
The photographer was Richard Emerich. The moms liked him.
It turned out Emerich had a client, a retro underwear company from Washington state, that needed boy models. If your kid was comfortable in underwear, he could earn a bit of money, he told the mothers. Who knows, it might lead to something bigger down the road.
To the moms we spoke with, who didn’t want to be identified to protect their sons, the underwear shoots didn’t raise any red flags. They saw the product, they got to meet David Anderson, and they could chaperone while their child was photographed.
After the photos were published, the reaction of the moms ranged from unconcerned to unsettled. Some didn’t like how people on the company’s blog commented about their children.
(Anderson told me he received one call from a parent of a model who was angry about the images. He agreed to remove the photos of that particular boy from his website.)
Years later, moms of Tiger Underwear models would still express a range of emotions from nonplussed to anger to a sense of not having done enough to protect their children. 
Two thousand miles away, in Utah, another family would meet another photographer.
It was 2010. They responded to a Craigslist ad for a modeling agency in Las Vegas, Nevada.
It was run by a man named William Thompson who offered the chance for their son, who was about 10 at the time, to build a modeling portfolio.
“We were brand new in the modeling industry, and this was more of an experience so you can say you have modeling experience,” said the mother, who also did not want to be identified to protect her son.
The first photo shoot was just headshots. But soon there were modeling gigs. They didn’t pay much, maybe $50, if that. But her son was getting modeling experience.
He did a shoot for wetsuits on the California coast. For a sneakers ad. And for Tiger Underwear.
“It was presented as a professional photo shoot for Tiger Underwear, and so I expected everybody to be professional,” the mother said.
Her understanding was that Tiger Underwear was designed for boys with bladder issues who needed an extra layer of absorbency. As a nurse, it was something she could appreciate. Thicker underwear might save a boy from embarrassment at school.
The mother said her son did three shoots for Tiger Underwear — two in Las Vegas, one in California. She or her husband always accompanied him to the photo shoots.
The mother recalled later seeing one picture of her son in Tiger Underwear. “To me it was just a marketing ploy and it looked fine. I thought that one was okay.”
The family worked with Thompson for about a year. After that, their son decided he didn’t want to model anymore. They moved onto other things and didn’t really think about Tiger Underwear again until I contacted them in May 2017.
When I first called the mother in Utah, I knew her son had modeled for Tiger Underwear, but I did not know what photographer or which modeling agency they had worked with.
When I asked her and she said William Thompson of Las Vegas, I searched his name online and immediately found a January 2013 news article headlined “Vegas photographer arrested for child porn.”
I asked the mother to look at Thompson’s mug shot, and she confirmed it was the same William Thompson they had worked with.
Las Vegas Metropolitan Police also later confirmed that Thompson had worked with Tiger Underwear. Thompson had been arrested for taking explicit photographs and videos of a boy who had been modeling for him. There is no indication the boy was ever a model for Tiger Underwear.
Thompson has pleaded not guilty and is currently awaiting trial in Nevada. His attorney did not respond to requests for comment. He also has charges pending in California.
When I asked the mother for her reaction to learning that Thompson had been arrested for child pornography she said she didn’t know what to think.
After a pause, she added, “Not that I really care anymore.”
It had been a long time since he’d been in their lives.
A few days later, the mother called me back. She was angry. Something alarming had happened. Her son had been contacted on Instagram by someone who recognized him from his modeling work.
“Your long hair was nice,” the person wrote. He wanted to know what had happened to one of the other boy models from Thompson’s agency.
The mother demanded to know if I’d sent the message to her son, since I had just contacted them about her son’s modeling. I assured her that I hadn’t, but that the safety of the child models was a concern I’d come across in my reporting.
I suggested she do an internet search for her son using the stage name he’d used as a model. She did and quickly found a site — not Tiger Underwear — with images of her son that concerned her. The site she found was a blog that contained images of young boys in various stages of dress aggregated from the internet.
“Absolutely I’m upset about this,” she said.
“We thought we had a great experience with [modeling] and now the whole idea has been ripped out of [our] memories,” the mother said.
She still wasn’t sure what to make of Tiger Underwear.
“If their intention was to sell underwear … and then it got out of their hands, then they’re not at fault,” she said. “If it was misrepresented or there was an ulterior motive, then of course I’m angry.”
In 2015, two years after Thompson was arrested in Nevada, Richard Emerich, the photographer who had shot for Tiger Underwear on the East Coast, was charged in federal court in Florida with production and distribution of child pornography. As with Thompson, the charges were unrelated to his work with Tiger Underwear.
In January 2016, Emerich pleaded guilty to one count of distribution of child pornography. He’s serving a 76-month sentence in a federal prison in Danbury, Connecticut. Emerich did not respond to a letter sent to the prison. 
Once I learned of Emerich’s conviction and the charges against Thompson, I wanted to speak again with Tiger Underwear’s David Anderson. I called, emailed and texted. Ultimately I even sent a certified letter. But he did not respond.
During our only interview, Anderson told me there had been approximately 20 Tiger Underwear photo shoots with kids over the years, but none since 2013 because it was getting too expensive.
“I had enough photos and I didn’t want to keep paying to do this,” he said.
Anderson said he had personally attended about half of the photo shoots over the years. “I wanted to go out and put my input into it, meet the parents, meet the models and make sure everyone was happy,” he said.
After the photo shoots, Anderson said he would receive all the photographs from the photographer. It was his job to pick the ones he wanted to use, edit them, put the Tiger Underwear watermark on them, and post them to the website.
In the beginning, he said, it was all very rudimentary. “I barely knew how to make a website,” he said. “I couldn’t figure out how to crop a photo.”
In those days, Anderson said, he might post a full length photo of a boy in underwear. Nowadays, he said he would crop that photo to emphasize the features of the underwear.
“Over the years I’ve definitely reduced the amount of skin,” he told me.
Some of the photos from the shoots, he said, would not be appropriate to post online. He noted that during a photo shoot the camera is clicking all the time and there might be images that revealed too much or where the pose or look on the child’s face might be “implied the wrong way.”
“There’s always photos that I don’t think are meant to be,” he said.
One of Tiger Underwear’s marketing strategies was to give its boy models stage names so they weren’t just nameless kids in underwear.
The Tiger Underwear blog included updates on the boy models, like this one from 2011: “Tiger Underwear hired three new models this past spring. Scotty was introduced in March and Tristan in April. Next month in May we will add Sean to our Tiger lineup but in the meantime I have a sneak peek of him in the photo above.”
In May 2011, the company offered its blog readers the chance to name its “littlest model ever,” a 7-year-old boy with a mop of blondish hair. He was given the name “Tyke.”
Tiger Underwear also produced short videos with the models.
A 2011 “March Madness” video featured three boy models, all clothed, sitting in butterfly chairs.
“Get to know who these boys really are in this exclusive Tiger Underwear behind the scenes interview with Spencer, Logan and Rudy,” read the description of the video.
In the video, adult voices off camera coach the boys to talk about their favorite sports and why they like Tiger Underwear. “They’re comfortable, they’re trendy and they fit nice,” the boys say at the end of the two-minute video.
“I thought it would be a good idea if we could do a little video for the customers,” Anderson said. “[The models] obviously liked the underwear … I just thought it seemed very real.”
Another video on Tiger’s YouTube channel showed two shirtless boys playing in a stream. They’re wearing shorts, but their underwear is showing. A voice off camera instructs one of the boys to fall down in the water and the other to point and laugh.
“I thought it was funny,” Anderson said.
A third video titled “Summer Beach 2010” featured a boy of about 11 alone on a beach. He’s in a red T-shirt and jean shorts. Over the course of the 40-second video, he disrobes down to his white Tiger Underwear and sits down in an Adirondack chair.
The boy models developed mini fan bases online.
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