TXT What I Didnt Learn in Business School: How Strategy Works in the Real World by Jay B. Barney how to price finder online offline

TXT What I Didnt Learn in Business School: How Strategy Works in the Real World by Jay B. Barney how to price finder online offline

TXT What I Didnt Learn in Business School: How Strategy Works in the Real World by Jay B. Barney how to price finder online offline

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Book description

Book description
Meet Justin Campbell. Hes a new MBA graduate whos landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools dont help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated.Justin and his cohorts arent real--What I Didnt Learn in Business School is a business novel. But theyre realistic: theyre just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a companys strategy efforts.This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. Its a compelling read--whether youre an MBA grad struggling to apply what you learned or in the fray and eager to see what MBAs get wrong when they land in the real world.
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