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This edition is identical to The Anatomy of Buzz Revisited. It was published under the title Buzz by Profile Books in the U.K. Here is the books description as provided by the publisher: Buzz is the most valuable marketing tool there is ? and yet its under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.
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