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Book description

Book description
In this comprehensive textbook, newly updated for its second edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes.Features for the second edition include:a glossary of key termskey terms defined in marginssuggestions for further reading at the end of each chapteractivities for use in class or as assignmentsnew and updated case studies discussing advertisements such as the Guinness Surfer ad, approaches to news reporting, television scheduling, and programmes such as Big Brother and Wife Swap.Individual chapters address: studying television, television histories, television cultures, television texts and narratives, television and genre, television production, postmodern television, television realities, television representation, television you can t see, shaping audiences, television in everyday life.
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