Stop and check key answers

1. If an idea “sticks,” it means people… 

B. remember it. 

2. Which of the following are examples of abstract nouns? [choose all that apply] 

A innovation 

B enhancement 

D service 

3. Which of the following sentences uses the power of good verbs? [choose 2] 

B. The junior engineer impressed the managers with his 

presentation. 

D. A strong leader will advance the company’s goals. 

4. To test whether you are keeping it real, you can ask yourself: am I 

___________________________ 

B talking about people? 

5. What is one way to help you focus on concrete reality? 

A Tell stories. 

6. Which of the following are ways to keep it relevant? [choose 2] 

B Discuss your listener’s lives and work. 

C Use metaphors that people can understand.