Social psychology attitudes pdf

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10 Dec 2006 Attitudes can be positive or negative, or we can simply have opinions about issues without any strong emotional commitment. In this chap- ter we introduce what social psychologists have learned about attitudes: how they are formed, why we hold them, what implications they have for our behavior, and how Social Psychology. Attitude Formation. • attitudes are defined as enduring systems of beliefs that can be examined on three different levels: – cognitive (how we think or reason through an attitude). – emotional (how we feel regarding an attitude). – behavioral (how we act on an attitude). Origins of Attitudes. • research has 5 Oct 2009 describe imagined utopias. The group that gave this concept scientific birth in the early 20th century chose attitude as the name to refer to such preferences. So intently did the pioneers focus on a study of attitudes that the field of social psychology came to be synonymous with the study of this single concept. Social influence refers to the way people affect the thoughts, feelings, and behaviors of others. Like the study of attitudes, it is a traditional, core topic in social psychology. In fact, research on social influence overlaps considerably with research on attitudes and persuasion. increasing emphasis on basic processes that cut across diverse phenomena, as impressively reflected in Social Psychology: Handbook of Basic Principles (Higgins &. Kruglanski, 1996). On the methodological side, the new paradigm's emphasis on detailed process models changed social psychologists' standards for what or directly affect behaviour in virtually every social interaction. This is why the study of attitudes and attitude change is a fundamental area of social psychological research. We will tackle each of these questions before turning to a related topic – attribution theory. In everyday. INTRODUCTION attitude object the thing (e.g. THE CONCEPT OF ATTITUDE IN SOCIAL PSYCHOLOGY*. Department of Sociology, Lawrence College. ANSELM STRAUSS. The concept of attitude occupies a very favored position in social psy- chology. Psychologists as well informed as G. Allport (1) and G. Mur- phy (9) consider it the central concept in the field; various BRIEF HISTORICAL OVERVIEW. OF ATTITUDE–BEHAVIOR RESEARCH. In the early days of attitude research, most investigators accepted as a given that human. behavior is guided by social attitudes. In fact, the ?eld of social psychology was originally. de?ned as the scienti?c study of attitudes (Thomas & Znaniecki, 1918 ATTITUDE CHANGE: Persuasion and Social. Influence. Wendy Wood. Department of Psychology, Texas A&M University, College Station, Texas 77843; e-mail: wlw@psyc.tamu.edu. Key Words influence, motives, fear appeals, social identity. Abstract This chapter reviews empirical and theoretical developments in research Also, Kelman,. '•Processes of Opinion Change," in W.G. Bennis, K.D. Benne and R. Chin (eds.), The Plan- ning of Change (New York: Holt, Rinehart and Winston, 1964), pp. 509-516. Bert F. Green, "Attitude Measurement," Handbook of Social Psychology, ed. Gardner. Lindzey, Vol. 1 (Reading: Addison-Wesley, 1953), p.