SLP platform: how to force bonuses to work for themselves

Loyalty programs… The majority of clients don’t participate even in half of the profitable offers. One people forget their bonus cards, others seldom go shopping or don’t like goods with discounts. Can blockchain solve the problem?

Picture 1. SLP network is a single platform for loyalty programs

SLP platform offers to exchange bonuses through the blockchain. Thus, customers will benefit, and loyalty programs will really work.

What is SLP platform?

The app is based on smart contracts, the exchange of data on the blockchain, and adaptivity. SLP platform consists of 3 layers:

1. Token Layer. SLP tokens are created for conduction of loyalty programs, exchange of scores among users, rewards of permanent clients. SLP token is accepted by all members of the platform and give bonuses, discounts, the ability to take part in prize drawings, as network shops do.

2. CRM Layer. The data about purchases of users are encrypted, they become accessible with tokens after the agreement of clients. “Loyalty” is approved by terms of a smart contract (for instance, the number of goods in a chosen shop), after that a client receives bonuses.

3. Analytics Layer. The activity of users is fixed in blockchain and downloaded for marketing research. The choice of the target audience, conducting of polls, and targeting of the marketing campaign are simple, fast, and reliable.

Picture 2. The functions of SLP for ordinary users and owners of business owners

Users of SLP platform are honest clients and organizations interested in effective loyalty programs.

How does SLP platform work?

All functions of SLP is accessible to holders of tokens. There are 6 components in the core of the ecosystem.

Picture 3. The conception of the platform: small commissions for fast transactions, data anonymity and the platform for the exchange of bonuses

1. Marketplace. The platform for the exchange of bonuses. For instance, “Thank you from Sberbank” is exchanged for “Miles from Aeroflot”. Developers endeavored to make SLP interface as simple as possible.

2. Loyalty tokens. The owners of shops set their order of "earning" bonuses created on the SLP standard.

3. Promotional Campaigns. Business owners can launch contests to promote their products and services. SLP offers templates of terms and order of payments of tokens.

4. Gifts. These are gifts for clients who can redeem them on the website of the SLP platform. As bonus points, they also can be exchanged for gifts of other companies.

5. Tags. All the information about users’ actions is allocated through tags. This simplifies the search of the target audience for marketing campaigns.

6. Referrals. It’s the instrument for the clients’ business and SLP platform promotion. Every user registered after recommendation receives additional bonuses points.

How is the ICO of the SLP platform going? What will be with the project next?

The developers have issued 4 billion SLP tokens at the price of 1 cent. In total it’s planned to collect $15 million (hard cap). The minimum investment is 0,1 ETH. The payment is available with BTC, ETH, LTC, DASH, and USD.

The issued tokens are allocated in the following proportion:

● 60% will be sold in the ICO;

● 20% is a reserve fund of the project;

● 15% will be for the team of developers;

● 5% will be spent on the first investors and the Bounty program.

The funds collected in the ICO will compensate five types of expenses:

● 50% will be spent on the future development of the platform;

● 26% are costs of marketing and promotion;

● 14% will be invested in the administrative and operating costs;

● 10% will compensate the costs of legal services and contingencies.

Summary 

The developers have been working on SailPay since 2013, the SLP project for blockchain was created at the end of 2017, the launch of the complete viable version is planned on the first quarter of 2019. Why is the project interesting for investors? It is focused on the solution of the concrete problem, adaptive (the developers has already been implementing SDK for business), and has a wide target audience.

Picture 4. The version of SLP for smartphones

Website: http://slp.network/

FB: https://www.facebook.com/SLPNetwork/

TW: https://twitter.com/SLP_Network

TG: https://t.me/slpnetwork

Author on BitTalk: Melnikof

https://bitcointalk.org/index.php?action=profile;u=1152502

#slp #ico #review #blockchain