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Book description

Book description
Hi. My names Frank Chimero. Ive spent the better part of the last two years writing and speaking on design and thinking about the topics that orbit the practice: storytelling, concept, craft, and improvisation. I want to take all of the ideas Ive had and connected these past few months and capture them in a book format.Ive been teaching for the past 5 years, and Ive always been a bit frustrated that there isnt a nice, concise book that overviews the mental state of a successful designer while they go through their creative process. For instance, many say that graphic design is visual communication. A cornerstone of communication is storytelling, and yet youd be hard-pressed to find any discussion of how to tell stories with design in any design book. This should be remedied.There are new challenges in the world that need to be discussed, and I think design is a prime lens to consider these topics. As our world moves faster and as things become less stable, it becomes more important for individuals to embrace ambiguity, understand paradox, and realize that two things can conflict and still somehow both be true. We must realize that logic doesnt always work, and that sometimes nonsense is the best answer. These are the topics I intend to address in the book.The Shape of Design isnt going to be a text book. The project will be focused on Why instead of How. We have enough How; its time for a thoughtful analysis of our practice and its characteristics so we can better practice our craft. After reading the book, I want you to look at what you do in a whole new light. Design is more than working for clients.But really, this book aims to look at the mindset and worldview that designing develops in order to answer one big, important question: How can we make things that help all of us live better?
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READ The Shape of Design by Frank Chimero portable book epub itunes amazon

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