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Book description

Book description
This book should have a giant alarm clock on the cover. It is time for the creative class--and the middle class--to WAKE UP and notice what is happening. Not just to mourn the loss of creative jobs (as opposed to opportunities for exposure i.e. working for free) but to realize that the whole middle class is disappearing down the drain, and think about why. The book makes (again and again) the interesting point of the link between the fate of the middle class as a whole and the fate of the creative class. A terrifying, depressing, important and stirring vision of what is happening to this countrys soul as well as its economic well-being.Scott timberg was a hardworking LA Times reporter who got caught up in a tidal wave of layoffs in 2008, part of a larger gutting of American journalism in the years between 2008 and 2012 which saw a cut of 3/4 of reporting jobs. (Anybody want to imagine what that means for an informed democracy?) He began to examine the phenomenon of the implosion of jobs in cultural fields across the board--from the death of the recording industry to the closure of newspapers to the reporting on the arts, not only the drying-up of paid work for the cultural producer--the writer, the reporter, the musician, the actor-- but also all the people who support that work--the video store clerk, the bookstore employee, and all the knowledge workers and skilled laborers who put books and music and films into our hands, the printers and drivers and distributors.The issue has more doors than an Advent calendar. But the main thrust of his argument is that the collapse of the creative class IS the collapse of the middle class. I was lucky enough to talk to him about the book--as these are issues that are always on my mind. I think the collapse of the music industry was the canary in the coal mine. Its where we saw the gutting of real work beginning. The inability of people used to producing something, i.e. cultural workers, not futurologists, to properly interpret a whole new world coming at them like a freight train and respond quickly and accurately. Of course, they did not.We talked about the collapse of newspapers, which had been thought of a replacement of print with the internet--but actually are two separate phenomena. We talked about how in the culture of free who is making money? Questioning the ideology of free. We talked about the quality of culture itself in this era of marketplace dominance/blockbuster worship/celebrity culture. Were in our own soup pot here--not everywhere in the world is this happening, its America going down the tubes. Other people still have culture, while weve got the thinning out of the herd of winner-takes-all. What is all this doing to the soul of the Americans?Who is making the money? Not the artists, thats for sure. Not the knowledge workers in publishing houses, record labels, etc. It takes a good look at who is making the money when everyone is working for free--its the distributor of the producers work. This idea of something for nothing--of a generation raised to believe that anything digital, because of its ephemerality and ease of transfer, is a free commodity. And with the draining of payment away from the producer in these industries--people blogging instead of working for publishers and newspapers and magazines--as I am reviewing books right here, for free--releasing their music on YouTube and Soundcloud instead of record labels selling product through actual stores, who is making the money in this world of Amazon and Spotify and Netflix and Pandora and the Huffington Post? This book is already igniting a thousand really important conversations about our society, and what is the nature the world were living in right now.
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