Problems of The Marketing Industry In Esports

viruspetya

Problem

Esports is well-known like young, fast growing up industry. At this moment it is not enough open for marketing. A lot of small beginning teams, streamers, medium-sized tournaments have not access to most part of big advertisers as they usually work only with big events and well-known persons.

Solution

This problem was not solved long time. And here recently appeared project which suggests a good decision for the whole industry. It named Esports Intaractive Platform or just EIP.Brands and Companies do not understand the audience and the market itself as it is too young and there are few experts who understand this enough. Tournaments and streamers who put advertisements in their content are not enough interested in it because main part of marketing budget of Brands is taken by agencies.

Goal

Main goal of EIP is to replace agencies with more personalized and efficient direct marketing, facilitating effective direct interaction between Brands and the audience.

Advantages

EIP is founded by people who have much experience in this industry. Many of workers have more than 10 years of experience before they started to work on this project.

EIP ecosystem will be the first global decentralized platform directly linking sponsors, partners, gamers and Esports enthusiasts. Brands and Companies optimize their expenses for sponsorship by directly reaching the audience they need, and audience eventually gets access to the budgets of leading brands.

EIP also use Blockchain and Smartcontracts. It is self-executing contracts with the terms of the agreement between buyer and seller being directly written into lines of code.