PORTABLE Drop the Pink Elephant: 15 Ways to Say What You Mean... and Mean What You Say by Bill McFarlan reader read page writer djvu
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Book description
Book description
The author of the book of the same title, Bill McFarlan, is a journalist, broadcaster and Managing Director of a Britain’s media consultancy firm. The book reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. “Pink Elephants” are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with.Some examples and phrases of Pink Elephants:“Telling my story was never about money.” – Paul Burrell, former butler to Princess Diana who sold his story to the Daily Mirror.“I don’t want to gossip but …”“No offence but …”“But I don’t think it’s … been done with malicious intent.”Pink Elephants only draw attention to the very thing you want to avoid.Be positive in your writing or conversation. Drop the Pink Elephants. There is no need to use negative words. If you have nothing to hide, words used will be honest. The bottom line: be truthful and be aware of Pink Elephants in your conversations.The book covers suggestions to sharpen your conversation by:• first spotting, then dropping the Pink Elephant• getting rid of the jargon• learning to speak in pictures• recognising when you should apologise or thank people• captivating an audience
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