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Book description
Accountants, Enrolled Agents, bookkeepers, registered tax return preparers, and other accounting professionals ALL need to market their professional services. This guide shows you how to create compelling marketing pieces that will generate you new leads and clients. Copywriting is a skill that anybody can learn...even an accountant.Effective Copywriting For Accounting Professionals walks you step-by-step through the process of creating a marketing piece. In this book, you’ll discover:*How to write attention-grabbing headlines*What you can learn from looking at the marketing of other firms*A simple formula for creating an effective marketing piece that actually gets responses*How to use “widgets” to generate leads for long-term follow up.*How to get people to contact you NOW, rather than in six months*The single biggest mistake that accountants make in their marketing that costs them clientsIf you’re ready to hit the ground running with your marketing, but haven’t been sure what to actually WRITE, then this book is for you.
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