Optimal Account Structure Template
This is an optimal set-up best practice shared with me by Facebook team members.Here are three different scenarios you can adapt depending on the complexity of your accounts:
1. BASIC SETUP
-- Combination of Acquisition and landing page retargeting
2. ADVANCED SETUP
-- Combination of Acquisition and DPA retargeting
3. FULL FUNNEL SETUP
-- Combination of Branding, Acquisition and retargeting
