OFFLINE Innovation: The Five Disciplines for Creating What Customers Want by Curtis R. Carlson bookshop macbook book german without registering

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This book was an easy read, which surprised me considering that the practices in it were written by a company full of scientific geniuses in many fields, especially technology. SRI International is responsible for the computer mouse, HDTV, Siri of Apple (from SRIs AI center SRI = Siri, get it?), among thousands of other inventions and others you will never heard about due to government defense contracts. In fact, this book was hard to find, they do not seem to believe in the PR machine of the other well known companies that share the same amazing creativity in technology. They are more structured and serious than Google, and more broad and scientific than Apple, but very much their contemporaries.The book distills the innovation process down to its valuable parts, and teaches you the process, as well as the types of people and roles they need to play in order to get results. All of the information has been practiced, measured and tested, its not theory. The real-life (and historical) stories make the information easier to grasp and identify with, complete with case studies and focus. It is one of the best books on business and creating customer value I have ever read, I bought two copies - one for home, and one for the office. A hidden gem!
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