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Book description
These days, we all need the ability to argue a case effectively inwriting. Drawing on his long experience as a leading copywriter,Lindsay Camp shows how its done-whether the end product is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.Engaging, entertaining and-as youd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.This is a cunning, masterly and hugely readable book. Youll learnat least as much from how he writes as from what he writes about-andthats saying a great deal. Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian)I hope its read by every marketing manager, sales director, customer relations officer and chief executive in the land. Jeremy BullmoreA masterpiece in persuasive writing. Management Today, (September 2007)
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