Noiz Chain(The Future Of Advertising)

OLOLATIDE

Introducing you to NOIZ chain which is a peer to peer, decentralized advertising platform and data marketplace powered by artificial intelligence and blockchain architecture

What Makes NOIZ Unique?

Unlike other ad networks, which use linear ecosystems (from advertisers to middlemen to publishers), NOIZ chain is creating a highly engaging ecosystem in which everyone is a beneficiary, based on their participation in the ecosystem.NOIZ will address these digital ad issues, backed by a strong team of advertising veterans from top ad agencies like Dentsu and Ogilvy, with decades of experience in the industry.

NOIZ is a decentralized ad server, allowing the community to be the driving force behind the advertising ecosystem. This will help build a robust advertising model with true engagement now and in the long term.

NOIZ Solution

NOIZ chain is an AI-enabled, decentralized cognitive advertising network using blockchain to:

1. Fight back against click fraud (for advertisers and publishers)

NOIZchain ads combine one form of AI, which identifies and filters out spambot activities, with an AI cognitive bot that creates dialogue boxes for consumers to converse with.

2. Increase Engagement (for advertisers)

Advertisers create interactive ads with dialogue boxes, which improve consumer engagement. H

3. Bring transparency to digital advertising (for advertisers and publishers)

NOIZ chain facilitates a peer to peer (P2P) ad network where advertisers and publishers are benefited in the following ways:

• Advertisers and publishers know with whom they are directly working.

• Allocation of money within the advertising deal is community knowledge.

• Data is filtered to weed out web traffic that is generated from bots.

• The past advertising / publishing performance of NOIZ chain community members is visible.

• All information is recorded over an immutable blockchain.

4. Prevent data leakage (for consumers)

NOIZ chain allows advertisers and publishers to accurately and honestly collect and share consumer data via a permission-based blockchain, while providing consumers the opportunity to control the personal information that is shared with advertisers and publishers.

5. Empower community and add accountability to advertising model (for everyone)

The NOIZ platform will let consumers form consensus, using a Proof of Stake mechanism (details in section 4c) for or against advertisers.

6. Establish reliable targeting of Ads

The community will be able to pinpoint wrong targeting of ads by using a Proof of Stake mechanism (details in section 4c);thereby allowing community members to earning tokens by cleaning up the ecosystem. They will be able to vote on the matching capabilities of the NOIZ chain algorithm, P2P contracts and/or behavioral targeting.

7. Facilitate a consumer data marketplace (for advertisers, publishers and consumers)

8. Incorporate social responsibility campaigns into NOIZ ecosystem (for everyone)

NOIZ chain will also empowers its community to automatically engage with social responsibility activities

HOW NOIZ CHAIN WORKS

Ad Creatives and Targeting Options

Types of Ad Creatives

Advertisements: Where a product or service is advertised, consumers can ask questions or register as a lead for the advertiser.

1.Offers: This is a type of creative that lets advertisers airdrop NOIZ tokens to consumers directly, which can be used to avail an offer on an advertiser website.

2.Tasks: Advertisers can airdrop NOIZ tokens to consumers in exchange for downloading their apps, registering on their website or completing relevant tasks.

3.Surveys: Advertisers can also create surveys for consumers to conduct market or product research, and reward consumers with tokens.

Types of Targeting:

1.Automatic Targeting (Category Targeting) :This is a type of targeting where an advertiser can launch ads by including a set of keywords to target, and NIKOLA (the NOIZbot) automatically finds the appropriate publishers / content / audiences that interacts with such kinds of ads.

2.Manual Targeting (Private Bidding): In this type of targeting advertisers can directly approach publishers and offer them an advertising contract via the NOIZ platform. If publishers accept, the ad goes on their website.

3.Audience targeting: Advertisers can search in the NOIZ blockchain and select consumers based upon their past interactions with other advertisers and data sharing preferences stored on the NOIZ platform, sendingthe creatives directly into such audience members’ NOIZ wallets.

NOIZ Ecosystem

The NOIZ ecosystem aims to decentralize all the functions of a centralized ad network with active participation of the community, where the community benefits for performing those functions. The NOIZ ecosystem uses the NOIZ token, which will facilitate all the transactions in the entire NOIZ ad network ecosystem.

Features of NOIZ Ecosystem

Important thing to note about the NOIZ ecosystem is that any actor can play any role in it. For example, an advertiser can play the role of a consumer and a consumer can also play the role of a publisher.

i. Peer-to-Peer Advertising Marketplace

NOIZ intends to be a peer-to-peer ad marketplace where advertisers and publishers can directly connect with one another on the NOIZ platform and make an advertising agreement powered by a smart contract. Advertisers will be able to enlist their ads which publishers can opt to pick up, or advertisers can directly approach publishers and apply for the enlisted rates of banner ads on the publisher’s media network.

ii. Peer-to-Peer Consumer Data Marketplace

Advertisers can collect consumers’ shared data, which match specific criteria, by launching a campaign (powered by a smart contract). However, consumers will be able to decide what data they wish to share and with whom. Consumers will be rewarded with NOIZ tokens for sharing their data with the advertisers and publishers.

iii. Coupons via Ads and Redemption

Consumers are airdropped NOIZ tokens that work like coupons on advertiser websites. A smart contract, set by the advertiser, determines the necessary requirements a consumer must meet in order to redeem the tokens for the product or service that is offered in the coupon.

iv. Consensus-based Advertiser / Ads Approval

Ads and advertisers who are otherwise approved by default, can be moderated by consumer consensus, keeping malicious advertisements out of the network. This will help NOIZ remove ads engaged in malicious activities or even wrongful business practices.

v. Consensus-based Publisher / Content Approval

Just like how consensus would decide if the advertiser and its CSR activities are truly beneficial to the community, the same consensus mechanism may decide if the content of a publisher is appropriate and does not promote fake news or malicious software.

vi. Consensus Powered Social Impact Funds Release

With each coupon redemption (as described in 5b.iii), NOIZ tokens will be donated to social impact projects using smart contracts. Different social impact organisations can be registered as the beneficiaries of the tokens. Users of NOIZ tokens will have an option to not only donate to these causes but also vote on which social impact projects should receive the monthly charity tokens along with how many.

TOKEN ALLOCATION