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Book description

Book description
First off, in case its unclear, this is a book about Bernie Sanders insurgent campaign for the Democratic nomination. It takes you inside the campaigns distributed organizing arm and documents the groundbreaking models the campaign developed to mobilize volunteers and turn the campaign into a movement driven by thousands of everyday people. It is written by two of the lead staffers who invented and coordinated this innovation in campaign strategy. This book offers a remarkable level of detail and insight into a campaign that was in many ways (if not ultimately) a breathtaking and unexpected success. The Bernie campaign broke most of the rules for how campaigns should be run. This book tells us what they did instead, it tells us what what worked (and how, and why, and what did not work, too), and it points toward how this new model of Big Organizing could work even better in the future. It is organized into a set of 22 Rules, which, the authors hope, can serve as a roadmap for the next revolutionary movement. It is everything they have learned, everything they wish theyd known sooner, and everything they still havent figured out that needs to be solved for future campaigns. It is concise, and I learned an awful lot. It is a little bit repetitive, and at points the authors give us TOO much detail -- nitty gritty staff relationships and interactions that do little to advance their broader message. Nonetheless, it is an exciting and intimate look inside the Bernie campaign and the incredible innovations that they made. If you are thinking about what happens to the political revolution next, this book is for you. Read it, think on it, and then use it.
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