NEW Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, Revised and Expanded Edition by Daniel M. Shea pdf ibooks iphone
NEW Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, Revised and Expanded Edition by Daniel M.Book description
Book description
Shea and Burton present and updated and expanded version of Sheas 1996 guide to and analysis of modern American political campaign communication. Bringing to bear both academic and professional experience, they cover all aspects of present-day political campaigns from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking (developing an overall theme and strategy), and to specific voter contact techniques (the tactical use of fundraising, paid media, free media--including the Internet--and get-out- the-vote drives). Throughout the text, Shea and Burtons discussion and anlaysis is peppered with examples from national, state- level, and local campaigns. This comprehensive guide is must reading for all those interested in the campaign process, including candidates and political activists as well as scholars, researchers, and students involved with American politics and political communication.
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