KNOWLEDGE: The Future Revolution of Knowledge

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KNOWLEDGE TOKENS WILL BE AVAILABLE THROUGH OUR OWN APPS AND A VARIETY OF THIRD PARTY APPS

ADVERTISERS USE KNOWLEDGE TOKENS TO ADVERTISE THROUGH OUR PLATFORM

USERS ARE REWARDED WITH KNOWLEDGE TOKENS FOR PARTICIPATING IN OUR PLATFORM

KNOWLEDGE TOKENS OWNERS CAN BUY PRODUCTS FROM OUR MARKETPLACE

THE KNOWLEDGE ECOSYSTEM

KNOWLEDGE GRAPH

At the core of the Knowledge.io platform is the Knowledge Score. Knowledge Scores and associated user personas will track and measure the user’s knowledge on a vast set of topics.
Through integration with the IKL platform, educators, employers, advocates, and others can value and exchange knowledge through voluntary or gamified interactions.
The data curated in conjunction with Knowledge Scores will tell stories and identify opportunities in a way that has never been possible before.
Data miners, marketplaces, enterprises, advertisers and other third parties can use these Knowledge Scores as actionable intelligence to target and incentivize both digital and brick & mortar campaigns.

KNOWLEDGE SCORE

Understanding the Knowledge Score of audience segments within the Knowledge Funnel allows advertisers to craft knowledge-appropriate messages for potential and current customers.
Advertisers see the progression of Knowledge Scores over time and plan for more productive communications with their audiences.
Knowledge Stars help to shape success within the Sellers Marketplace. Discover and engage them as product reviewers and expert content creators for your brand.

KNOWLEDGE TOKENS

Data pools that interact with the Knowledge.io platform are rewarded with tokens for contributing knowledge.
Knowledge tokens are disbursed proportionally as a reward for sharing or generating knowledge.
The Knowledge token is mined not by cryptographic hashing, but by solving questions from which Knowledge Scores can be developed, or by usage of websites and apps that have some associated knowledge value.

MARKETPLACE

The Knowledge.io platform provides an online Seller Marketplace offering advertiser products and services available in exchange for Knowledge tokens.
Ecommerce stores and their products are linked to advertiser campaigns and content within the Knowledge.io platform.
In order to jumpstart the Marketplace and ensure users can enjoy tokens earned, we have established relationships with merchants that will provide a catalog of 300,000 products.

Q&ADS KNOWLEDGE SCORE TARGETING

Craft the most appropriate messages to communicate with users at different stages of the Knowledge Funnel using the Q&Ads platform.
Advertisers can target users with Knowledge Scores about topic sets related to their products and services.
Educate audiences about your products and services and measure the user’s level of understanding.
Get answers to questions you’ve only previously dreamed of, at scale!

LEARN MORE ABOUT KNOWLEDGE TOKENS

The Knowledge Token is the lifeblood of the Knowledge platform. It’s your reward for participating in the Knowledge ecosystem, and you can also use

The Knowledge platform is a fun and easy way to compete for knowledge, gain recognition for it, and be rewarded. You can take it to the next level and

The Knowledge Score is how you communicate with the world in a verifiable way. It validates your expertise on certain topics, which helps identify

PARTNERS

ADDITIONAL USE CASES

Employee Rewards

Skilled employees can be resistant to change. “We’ve always done it this way” is every change manager’s least favorite phrase. And technology which increases efficiency can be perceived as a threat to longtime employees even when management wants to retain their institutional knowledge. The Knowledge Token presents an opportunity to excite a workforce to break their habits and earn rewards for learning, expediting modernization and improving morale. This also reduces dedicated training time spent away from production, improving the organization’s bottom line during changes.

Consumer Education

Consumers have access to tremendous amounts of information through formal and informal media channels. Unfortunately, much of that information is biased based on brand loyalists, “PR friendly” ambassadors, paid reviews, and other marketing efforts. Use of Knowledge Tokens to drive learning can help savvy consumers or underdog brands break this cycle. The Knowledge Tokens can be used to offer or drive education related to specific products, classes of products, preferred or nonpreferred brands, and other topics to ensure complete information and broader representation in the marketplace.

App Adoption

How does an app — particularly one including educational components — stand out in a crowded field of options? The Knowledge Token provides an answer. By offering a reward tied to rank-able Knowledge Scores which function across a variety of apps and platforms, users are incentivized in multiple ways, seeking prizes and renown. The aligned network of apps on Knowledge.ios platform will be complementary and mutually supporting, rather than competing for proprietary adoption.