Hi, please tell me where The Apple Experience: Secrets to Building Insanely Great Customer Loyalty by Carmine Gallo iBooks online how read via how to

Hi, please tell me where The Apple Experience: Secrets to Building Insanely Great Customer Loyalty by Carmine Gallo iBooks online

Book description

Book description
Apple Stores earn more money per square foot than any other retailer. At the core of Apples success and intense customer loyalty, however, arent just Insanely Great products, but great people who are informed, empowered, and motivated to deliver an unbeatable customer experience. In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apples retail space and learning about Apples vision and philosophy. Using insights and data from these sources, he breaks down Apples customer centric model to provide an action plan with three distinct areas of focus:* Inspire Your Internal Customer with training, support, and communications that create a feedback loop for improving performance at every level* Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service -- Approach, Probe, Present, Listen, End with a fond farewell* Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your productsWith The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people -- employees or customers -- can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.
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Hi, please tell me where The Apple Experience: Secrets to Building Insanely Great Customer Loyalty by Carmine Gallo iBooks online how read via how to

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