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The last five years of the 20th century saw a major paradigm shift in the role of human factors in product design. Previously this was seen as pertaining almost exclusively to product usability, but new recognition is being given to pleasure-based human factors. This emphasizes the holistic nature of the experience of person-product inter-action. Wilst traditional human factors approaches tended to characterize the user in terms of his or her physical or cognitive processing capabilities, new huuman factors approaches are concerned with wider lifestyle issues.The quality of a design is judged not only on its fit with a persons cognitive and physical abilities but also depends on how it fits the persons lifestyle and self-image - their hopes, dreams values and asperations. Under the new paradigm, human factors specialists are concerned not only with the interaction design of products, but also with the products sensorial and aesthetic qualities. Usability may once have been a seen as an added bonus, but consumers now tend to expect a product to be usable and are disappointed if they have difficulties in use.
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