Facebook is about to rebrand an old feature and pass it off as something new
sad-interest-list-fanaticIn 2012 facebook released a new feature called Interest Lists.
![](http://telegra.ph/file/e8aba439ede6193bcebc1.png)
Here is an example science based list.
Last week facebook removed the ability. I cannot begin to describe how great lists were.
![](http://telegra.ph/file/2ca10eb36829a8f082453.png)
![](http://telegra.ph/file/c982f6dd19fecb84858ae.png)
The signal to noise achievable twas amazing. Below is a screenshot with IEEE Spectrum, Open Culture, Harvard Business Review, Rolling Stone, The Atlantic/BBC, and Reuters posts all appearing in order. How often does that happen on your facebook feed?
![](http://telegra.ph/file/f075a30cb71f7da7d787e.png)
The creation page is now blank. The ability to find existing, or create new, lists is gone.
As of two weeks ago you could create a list, add pages to your list, and share your list with others. Posts from lists would appear in your timeline (this specific feature has not worked in a while.)
![](http://telegra.ph/file/0837c5ae519deee35c876.png)
Now facebook is working on a new feature called Collections.
Collections will likely be one of two things: either a list of prefollowed pages (no change just a renamed product, maybe interest lists but only approved elites given the ability to make lists), or a page slash group with humans approving posts autoingested from a list slash newsfeed.
Why would facebook remove this feature? Are they making it better, restricting it to a special group of people, or simply repainting what they already had?