FULL The Beermat Entrepreneur: Turn Your Good Idea Into a Great Business. Mike Southon and Chris West by Mike Southon kindle pdf book macbook mobile

FULL The Beermat Entrepreneur: Turn Your Good Idea Into a Great Business. Mike Southon and Chris West by Mike Southon kindle pdf

Book description

Book description
Entrepreneurs have a tough life at times when starting out. Working seven days a week, for 18-20 hours a day can be a living nightmare, especially when profits are only rising slightly, or not at all, for months on end. However, all successful businesses start out small, but there is that moment when their big break happens, and this book can help guide a budding entrepreneur to get to that stage quicker. While I originally read the beermat for a business course that I took in University, I have revisited it twice. I think there are many excellent points made throughout the book that are important to be successful. Particularly, the chapters on finance, marketing, and branding are very interesting. The most important chapters however, are those on the human qualities a entrepreneur must have. We live in a human capital world now, and investing in the person is just as important as investing in a product or an idea. The human qualities highlighted in this book are a must read for budding entrepreneurs. If I had any criticism of the book, it would be that some of the chapters have great ideas that are never fully fleshed out. It is clear that the authors were worried about length, and wanted to keep the book short. I would love to see a Beermat V2, or an extended edition, in which the ideas of the book are more fully realized. Overall, the Beermat is a great book, and a highly recommended read for all entrepreneurs, regardless of the point they are at in their careers!
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FULL The Beermat Entrepreneur: Turn Your Good Idea Into a Great Business. Mike Southon and Chris West by Mike Southon kindle pdf book macbook mobile

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