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FREE Modern Monopolies: What It Takes to Dominate the 21st Century Economy by Alex Moazed store iBooks epub prewiew free

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Book description
I didnt know a whole lot (read: anything) about the platform business model before reading this book. But I sure do now. Wow.The main premise of the book is that platforms are currently the best way to organize companies, and author Moazed spends a lot of time describing how they work. Basically, platforms--like eBay, Amazon, Facebook, iTunes, SnapChat, etc.--move beyond the the linear business model (where products move through suppliers, manufacturers, distributors, and THEN customers) and instead present commerce and information in a more easily accessible way that benefits both buyers and sellers at the same time.The book talks about how platforms came about, how they make money, how they function, how to deal with common problems that arise when creating and running them, as well as how to spot lucrative platform opportunities. There is also a glossary of terms in the back.Ill admit that this book was way more dense and detailed than I was expecting. Luckily, the writing flows so well that even I could follow Moazeds explanations and points (and all without getting bored, too). I think it helped that there were lots of real world examples. Ultimately, I ended up learning a lot while reading the book.ARC provided through Amazon Vine. See more of my reviews at www.BugBugBooks.com.
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