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Book description
In Images of Organizations, Morgan describes how metaphors can be used to describe organizations, which provides a framework for understanding and decision making. Of the eight metaphors he introduced the machine, organism, and brain were the most useful to me. The machine metaphor reminds me of the main body of the army or an industrial factory. The organization is made up of many parts and people and each has a specific purpose. The disadvantage of an organization that operates like a machine is that its hierarchical structure is rigid and inflexible and creativity and adaptability are not promoted. The organization as an organism metaphor is useful because it can help explain that organizations are like separate species and that they need to adapt to their environment to survive and thrive. The Brain metaphor was harder to grasp, because not everyone has the same image of how our brains work. However the idea of learning organizations seems helpful for adaptation and improvement. The Double feedback loop method of questioning assumptions and norms is a valuable tool for any process improvement. A clear imagine is important when using metaphors and analogies to help make decisions and evaluate behavior, because a picture is worth a thousand words.
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