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Library users evolving information needs and their choice of search methods have changed reference work profoundly. Todays reference librarian must work in a whole new way--not only service-focused and businesslike, but even entrepreneurial. Murphy innovatively rethinks the philosophy behind current library reference services in this thought-provoking book, which re-brands reference librarianship on the model of a consulting business, providing a renewed vision of the reference desk by treating patrons as clients. Spells out the importance of the patrons voice, and details methods for building and maintaining relationships with patrons. Identifies the reference librarians competitive advantage over Web search engines and shows how to capitalize on it. Murphy adapts existing business practices and programs to the context of the library, allowing front-line staff and administrators in any type of reference department to monitor and continuously improve their librarys services.--Back cover.
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