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Good summary of different business models but I personally thought 23 models are way too many and many of them overlapped. It eventually falls down to 4-5 models - reselling profit, scale profit, diversified profit, early mover profit, profit multipler - The way the author structured the story - conversation between old mentor (zhao) and young guy (steve) made it easy to understand but was distracting. *highlights- switchboard profit model reminds me of power of network effect in the business model. Also the concept is related to new web businesses I have seen lately. tripadvisor, facebook, airbnb, Buzz the bar- thinking about how much percentage in margin has been added to superior profit model was a useful framework - for example, starbucks would have - 2ppt advantage from lower purcharsing cost - 3ppt advantage from better location - 1ppt advantage from better talents recruiting - 1ppt advantage from natural advertising and etc. - Book was written in 2002 - It was interesting to see how the list of successful firms have changed. Would be interesting to see why they have failed despite strong profit model - biz model selectedi in the book but no longer viable: Nokia (product pyramids), GM, Sears
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