FANCHAIN

UPIK05

INTRODUCTION

FanChain intends to build a decentralized global sports entertainment ecosystem that utilizes a unique token platform to incentivize and reward active participation, content production, and ecosystem growth. Using SportsCastr’s live-streaming platform, FanChain tokens can be paid to commentators who live-stream their own individual commentary for their own individual fanbase, giving television consumers the option to pick their favorite commentator.

As the FanChain token is the fuel that powers SportsCastr’s digital economy and user-rewards program, SportsCastr will act as a powerful on-ramp for new FanChain token adopters. SportsCastr will incentivize and reward its users — both content creators and engaged viewers —through a two-currency system. This two-currency system involves an In-App Currency, “Tix,” that mimics currencies commonly used in social games (e.g. FarmVille, Clash of Clans) and FanChain tokens, which are tokens built on the Ethereum blockchain.

Users will be able to purchase “Tix” via an IAP through the Apple iTunes App Store and Google Play Store (when SportsCastr for Android is released). Users can spend their Tix on sports-themed Digital Goods (Phase I) and Channel Subscriptions and PPV events (Phase II). At any time, FanChain token holders may transfer FanChain tokens to the SportsCastr platform to exchange them for Tix via an integrated FanWallet.

SportsCastr itself will also reward its most engaged and prominent users with FanChain tokens from the Community Growth Pool, based on the consistency and quality of their contributions within the SportsCastr community. Other gamified elements including leaderboards and monthly prizes will keep both content creators and viewers incentivized to engage with and contribute to the community.

All users of the SportsCastr platform will be exposed to an easy-to-use, highly-secure integrated FanWallet. The wallet will allow users to send and receive FanChain tokens, convert FanChain tokens to Tix, and track their in-app earnings and purchases. Phase I of SportsCastr’s digital goods economy will allow viewers to reward broadcasters with digital tips in the form of sports-branded emojis and stickers. Fans can use these digital goods to tip their favorite users throughout a broadcast, earning shout-outs in return. Viewers who send the greatest value of digital goods climb the fan leaderboard for that broadcaster, earning notoriety and in-turn garnering attention for their own streams( which is currently approaching $6MM per quarter in digital gift purchases, as of Q2 2017.10)

THE FANCHAIN ECOSYSTEM

DIGITAL GOODS

Digital goods will allow viewers to reward sportscastr’s with FanChain tokens. Viewer can use these digital goods to tip their favorite contributors throughout a broadcast. Viewers who send the greatest value of digital goods climb the fan leaderboard for that sportscastr, earning notoriety and garnering attention for their own streams.

PAY-PER-VIEW AND SUBSCRIPTIONS Viewers will be able to use FanChain tokens to unlock pay-per-view (“PPV”) streams and other paywalled content. This premium content may include live sporting events, private chats, behind the scenes footage, or select user-generated-content that is not publicly available.

FANPAY Apps, websites, media publishers and other entities will be able to easily accept FanChain tokens for goods, services and access by integrating a FanChain token payment gateway called “FanPay”. The software-plugin will allow third-parties to easily offer discounts or offers to holders of specific team tokens, both online and on-location.

FANEXCHANGE SportsCastr plans to develop a web-based trading exchange where users may exchange the stamped FanChain tokens of one team for FanChain tokens stamped with a different team. This will allow users to build a collection of stamped FanChain for their favorite teams while reducing tokens stamped with teams they have less allegiance to.

FANWALLETA wallet for web and mobile devices will be developed that will provide a visual breakdown of FanChain tokens by team, the ability for users to select and send team specific tokens, the ability for users to send specific stamped FanChain tokens to other users and to see and consume offers available to those who hold specifically stamped tokens.

INTEGRATED SPORTSCASTR FANWALLETAll users of the SportsCastr platform will be exposed to an easy-to-use, highly-secure integrated FanWallet. The wallet will allow users to send and receive FanChain tokens, convert FanChain tokens to Tix, and track their in-app earnings and purchases… all from within a single app.

What is the CGP

CGP stands for Community Growth Pool

A portion of the tokens (10%) will be reserved for the Community Growth Pool. The Community Growth Pool will encourage early adoption of SportsCastr, Mints and the FanChain token. The CGP will be released 33% each year and will be fully distributed by year three. Distribution of the CGP is designed to incentivize content producers and engaged users. The majority of the CGP will be distributed algorithmically, with a portion reserved for leaderboard prizes, user-incentives and community competitions. The algorithmic portion will initially be calculated on a daily basis based on SportsCastr’s CGP Rewards Algorithm.

f(x) = user activity / total activity * daily pool

The result of the CGP is that early adopters – both content producers and content consumers – will earn FanChain tokens regardless of if they receive digital goods or attract premium subscribers to their channels. As other Mints join FanChain’s ecosystem within the initial three (3) years, the algorithm and rewards pool may be adjusted to accommodate use-cases of the different platforms.

What is the PIP

PIP stands for Partner Incentive Pool.A portion of the FanChain tokens (10%) will be reserved in the Partner Incentive Pool. The goal of the PIP is to ensure a successful ICO, sustain token health, and reward major partners, including teams, leagues and rightsholders and media companies to utilize SportsCastr, become a Mint, offer rewards to FanChain token holders, and to integrate into the FanChain ecosystem. The PIP will be fully distributed by the end of year three. At the end of year three, any remaining tokens in the PIP will be transferred to the CGP. Example uses of the PIP include:

• Secure marketing, PR and community management partners during the ICO phase

• Acquisition of live-sporting-events on SportsCastr (available for viewing using Tix or FanChain tokens)

• Incentivizing large partners to accept FanChain, to become a Mint, or integrate FanPay

• Promoting the adoption of the SportsCastr SDK into partner OTT platforms

• Underwriting the development of third-party FanChain software to enhance the ecosystem

• Attracting influencers (athletes, celebrities) to use SportsCastr and generate FanChain tokens from viewers

• Securing sponsorship opportunities to promote and market SportsCastr and FanChain

• Exchange listings for FanChain

• Premium content creation

• Offering rewards to FanChain token holders on FanPrizes

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