Director /Senior Manager, Digital Activation в Adidas
Key Responsibilities:
• Lead the digital activation team including CRM, Digital Planning & Digital Content
• Instill a digital first mindset across the organization.
digital leadership, and ensure digital talent development in all areas of the market. Work to connect digital and non-digital team members
• Provide guidance/best practices and leadership for digital activation planning for all BU and CTC campaigns and launches, including above-category brand-level activations. Ensure activations have
• Provide digital thought leadership and guidance to all key partners in marketing team
• Create and promote a culture of testing, innovation, and data driven decision making.
• Key brand interface for DBC and local eCom leadership.
• Ingest global digital strategy, localize and oversee implementation in market.
• Accountable for creation & activation of holistic digital campaign plans
Knowledge, Skills and Abilities:
• Deep knowledge of marketing and specialization in digital media
• Organizationally savvy ability to effect change and thought throughout an organization
• Understanding of basic website and app development, general eCom dynamics, web/internet sales and marketing techniques, market research and analysis practices
• External and/or agency work experience preferred
• Knowledge of both traditional and digital/social media channels and an ability to develop and interpret plans and analytics for both
• Strong written and verbal communication skills
• Ability to work in complex, diverse and pressured environments
• Strong written & presentation skills
• Broad understanding and passion for the sports and/or entertainment industry
Apply:
