DOCX My Life in Advertising and Scientific Advertising by Claude C. Hopkins read itunes how read fb2 macbook

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Book description

Book description
This is a worthwhile read for anyone in the advertising or marketing fields. Even though the book was first published decades before Internet, TV, and even radio advertising came of age, the principles are still important. To summarize:- Advertising is about selling.- Do not guess. Perform tests and know your audience.- Use specific and definite claims. State figures and facts. - Advertise to the individual, not the masses. - Never ask people to buy.- Safety first. All advertising disasters are due to rashness and unnecessary risk.- Function over form. Do not let artwork and design get in the way of your sales proposition. After you will read this you cant help but notice how many ads you see fail to make an impact because they violate these simple tenets.
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