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Book description

Book description
Ranked #5 in INSEADs Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC Chinas competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC Chinas business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the worlds fastest growing economy.
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