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Zilch. Worst book ever published.I hate to write negative reviews and just reviews in general. Therefore, I will try to keep this brief. I had to write a review of this book because it is easily the worst book I have ever read. If I can save even one person from wasting their time and money on it, then this review will have been completely worth my time.This book is entirely self serving gloating about her personal success (of which there is none) and her company. She is trying to push social networks because it helps her personal as a company that develops for these sites.On to the work itself, it has 0 citations for sources or facts. As a result, she contradicts herself every few pages. She cites facebook population at different numbers all throughout the book from 100 million total registered to 120 million total registered to sometimes just saying there are 200 million facebook users online at all times! It seems as though most of these facts are made up to help her cause. Everything in this book is very subjective because again there are no sources - not even one - cited.The author is extremely naive to assume people dont instantly block the ads they are being fed the moment they sign on facebook. She talks about how wedding companies make so much money from people changing their status on facebook to engaged. She never seems to realize that most people run adblockers... all adblockers are designed to kill said ads from facebook or any other site. I have used facebook, myspace and other social sites since their conception and never once have I seen a single ad on any of them. Why? Because I run adblocking software; I always have and always will. Probably companies are reaching close to 50% less of the community than they think they are as a result.Yes the advertising and marketing areas are changing from traditional areas of radio, TV and newspaper towards the internet. However, facebook is NOT the new advertising market. I dont know of a single person that would go out and buy a product based on an ad seen on facebook. The author herself admits briefly that she might be wrong but still considers this the new era of business. I agree that businesses have not found the best use of their time and money for advertising campaigns... but I vehemently think facebook is a waste of their time.The book is very much fluffed up for length by repeating herself constantly and padded the book with blurry low quality pictures that show nothing useful. This work could easily have been published as 20 pages not 220.The author makes no points in this book that are not already common business knowledge (perhaps this is why she has no citations?). Therefore, her target audience is truly the green horn highschool graduate that is trying to skip college to start his/her own small business.The author constantly makes errors on investment all throughout the book indicating she has no knowledge economics: sunk costs, return on investment and margins.In conclusion, dont waste your time. This is the first book I have ever read where I did not learn a single thing. If you really want to see how awful this book is... send me the money for shipping and you can have my copy for free. It is truly that bad.
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