DJVU How to Wrap 5 Eggs: Japanese Design in Traditional Packaging by Hideyuki Oka eng full no registration francais download

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Book description

Book description
From the inside flap:“A book that is a totally unexpected monument to a culture, a way of life, a universal sensibility carried through all objects down to the smallest, most inconsequential, and ephemeral things” —from the Foreword, by George NelsonThis handsome gallery of color and black-and-white gravure photographs celebrates traditional Japanese techniques of packaging. As the eminent American designer George Nelson writes: “This book is all about a once-common sence of fitness in the relationships between hand, material, use, and shape; above all, a sense of delight in the look and feel of very ordinary, humble things.”Clearly this is a book to inspire designers. In capturing the principles of Japanese design, Hideyuki Oka goes beyond packaging to reveal the urge toward visual harmony that has produced the beauties of Japanese architecture, gardening, sculpture, painting—and the unique charm of the throw-away teapot one still buys for a few pennies on a Japanese railway platform.Aesthetically boxed-in by their mass-produced plastic containers, Americans might ask why love is lavished on the wrappings of expendable goods—five eggs, for example. Mr. Nelson writes: “The existence of a designed, man-made thing demands that it be appropriate, a feast for all the senses, beautiful. Because the things men made are really like the things nature made, a complete man could no more tolerate the sight or touch of a wrongly made thing than could nature.”Japan’s traditional packaging is illustrated here in astonishing variety, and no less varied are the designs, which range from the delicate and graceful to the rustic and bold but are always functional. Remarkable are the ingenious ways in which these packages solve specific problems of design without sacrificing beauty to necessity.Finally the reader is left to ponder a question that comes to mind throughout the book. As the author expresses it: “If the craftsmen and ‘designers’ of old Japan could create beauty with their materials, are we today to accept defeat when faced with ours?”
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